Taylor Swift has inspired 24 percent of Gen Z to take interest in the Super Bowl with even more rooting for the Chiefs because of her boyfriend Travis Kelce… but 15 percent of Americans HATE what singer has done to the NFL

Taylor Swift has inspired 24 percent of Gen Z to take interest in the Super Bowl with even more rooting for the Chiefs because of her boyfriend Travis Kelce… but 15 percent of Americans HATE what singer has done to the NFL

2,000 consumers in the country.

Now, nearly three-quarters (75 percent) of Americans plan to watch the Super Bowl this year. Swifties aren’t just tuning in to see the singer as 18 percent of them said they’ll root for the Chiefs in the title game because of Swift. That figure rises to 31 percent among Gen Zers, 30 percent among those with children younger than 18, 30 percent among six-figure earners and 26 percent among millennials. LVIII, even though 15 percent of Americans hate what the singer has done to the NFL.

What’s more is, that Taylor has also increased millennials’ interest in football by 20 percent, as her influence continues to impact all demographics in the United States, according to the latest Taylor’s influence isn’t entirely positive, however, as eight percent of all Americans say they’re less interested in football because of her, on top of those who don’t like her presence at games.

Still, Americans are more loyal to football than the pop icon. Overall, 77 percent of Americans would rather have the best tickets to the Super Bowl than the best tickets to a concert of Taylor’s. Regardless, no one should be surprised that Taylor’s effect extended to football, according to LendingTree chief credit analyst Matt Schultz.

‘If there’s one thing that people should’ve learned all too well by now, it’s that you should never be surprised by the enormity of Swift’s influence,’ he said ‘We’ve seen it with her records and concerts, of court, but we’ve also seen it in movies, politics, and now football.