Taylor Swift’s staggering boost to Kansas City Chiefs revealed with $150m made so far and hurtling them to Cowboys level
Taylor Swift’s staggering boost to Kansas City Chiefs revealed with $150m made so far and hurtling them to Cowboys level
NFL executives reported a 20 percent jump in jersey sales this season
All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue.
TAYLOR Swift has transformed herself into an incredible money-making machine – and she’s taking the Kansas City Chiefs along for the ride.
Two NFL executives have spoken to The U.S. Sun about the effect the presence of the Cruel Summer singer has on the Chiefs’ finances and how the franchise has been benefitting from all the added exposure.
5
Taylor Swift has triggered a massive revenue boost for the Kansas City ChiefsCredit: AP
5
Swift’s relationship with Travis Kelce has boosted TV numbers and merch salesCredit: AP
5
Both executives have been left staggered, not only with the increase in TV figures which has catapulted them into the top three teams in the NFL ratings war but also the increase in merchandising revenue.
The TV numbers, according to the insiders, have grown 18% every time the singer has attended one of boyfriend Travis Kelce’s games.
Traditionally, the Dallas Cowboys have led the way, but the reigning Super Bowl champs are snapping at their heels.
“That is insane,” said the source who added that jersey sales have increased by an impressive 20% this season, which can be estimated at around $30 million in extra cash.
Erin Andrews claims ‘I love everything about this and Taylor Swift’
Kelce shirts, meanwhile, are flying off the shelves – in recent weeks 15,000 were sold on various platforms, 2,000 of the sales coming on matchdays.
“Knowing that Travis sold at the maximum 400-500 jerseys a week last season, those numbers are going through the roof,” continued the NFL business expert who spoke on the condition of anonymity.
“Patrick Mahomes is the No. 1 in the league with Jalen Hurts on the jersey sale list, but I wouldn’t be surprised if Kelce’s jersey reaches the same number soon, especially if Chiefs win the Super Bowl.”
NFL purists up and down the country may squirm every time the TV cameras pan to the singer, but simply by being at the games, Taylor is helping promote the League like never before – and that’s all happening for free.
