Stephen Curry’s rise to stardom and Nike’s $14 Billion regret.

How Stephen Curry’s Failed Endorsement Deal With Nike Cost Them $14 Billion.

How Stephen Curry’s Failed Endorsement Deal With Nike Cost Them $14 Billion

Curry Should Have Been A No-Brainer For Nike

Curry Signed A Deal With Nike That Would Last Until 2013

He Was Free To Hear Pitches From Other Brands

Nike Didn’t Treat Curry As A Top Tier Athlete

Nike Even Mispronounced His Name In The Presentation

Curry Felt Under Appreciated By The Company

Not Enough Room At Nike?

Nike Dropped The Ball…

Time To Move On?

Under Armour To The Rescue

Goodbye Nike

The Under Armour Partnership

A New Beginning

All In With Curry

Curry, Now The Big Man On Campus

Thank You, Riley

I Can Do All Things…

Steph Curry is a religious man. One of the other reasons he left Nike was because they refused to incorporate his favorite bible verse into the shoe’s design. Another bad move on their part.

Once he signed with Under Armour, they did not wait to include his favorite verse, Philippians 4:13 – “I can do all things through Christ who strengthens me.” The script, “I can do all things” is found on the inside of the tongue.

What do you think of this costly decision? Let us know in the comments!