DJ Khaled is a record producer, music mogul, and recording artist who was recently appointed as a social media ambassador by Weight Watchers International, Inc. DJ Khaled is urging his community to join him on his path to greatness in the New Year as he embarks on a long-term change to better himself and his family’s health. Through Roc Nation, DJ Khaled was exposed to Weight Watchers, and the two of them developed this special bond.As a social media ambassador and Weight Watchers member, DJ Khaled will share his experience and advancement on the new WW Freestyle program on social media, including Facebook, Twitter, Instagram, and Snapchat (@djkhaled305). He will also be open about how the program has allowed him to maintain his busy lifestyle while making healthier decisions.
“Weight Watchers is all about being great and being your best self. My son is my love, my life, and I need to be great for him,” said DJ Khaled. “To be great is to be healthy; to be healthy means a shift in my lifestyle, and the new WW Freestyle program is all about healthier habits for my life. The WW program and community is my partner in this process to greatness, and I’m grateful for what’s to come and to share my journey with you all.”“DJ Khaled has an incredibly authentic drive and passion to inspire others through his wellness journey and experiences on WW Freestyle,” said Mindy Grossman, President and Chief Executive Officer, Weight Watchers International, Inc. “Being healthier is not just about weight anymore. It’s about overall health and wellness—being your best self. By capturing and sharing his process, he will enliven and inspire his community, showing that it’s possible to integrate healthy habits into your life.”
DJ Khaled follows WW Freestyle with the help of a Weight Watchers coach and the WW mobile app. The company’s owner, board member, and strategic advisor Oprah Winfrey appeared in a marketing for the new program, which debuted in December 2017.
Members of WW Freestyle make improvements both on and off the scale by following a healthy eating and lifestyle plan.1. Expanding upon the incredibly successful and practical SmartPoints® system, the new program offers over 200 delectable and fulfilling Zero Points® foods, including eggs, beans, chicken, and corn.
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