Not every successful musician can boast a thriving entrepreneurial career, but Snoop Dogg stands out as one who has seamlessly navigated both realms. Over the years, AFROTECH has extensively covered the multifaceted business ventures of the legendary rapper, spanning Web3, gaming, food, health, and wellness, contributing to his reported net worth of $160 million.

In a recent interview on the “Business Untitled” podcast, the 52-year-old icon reflected on the evolution of his personal brand, acknowledging the lessons learned from past financial setbacks. Snoop Dogg emphasized his unique approach, steering clear of conventional paths and drawing from the wisdom gained through experience.

“I never try to do things that everybody else has done. I always do things that I do…It’s a certain gift that I have and a skill that I acquired from doing bad business,” shared Snoop Dogg.

His journey involved overcoming challenges like taking unfavorable deals, overlooking contracts, and leveraging his name for less-than-ideal reasons. Through these experiences, he evolved into a savvier businessman, surrounded by individuals with greater financial acumen.

The rapper revealed a pivotal moment in his career when bankruptcy was suggested as a solution to financial woes. Despite the advice, Snoop Dogg resisted, driven by a sense of pride and a refusal to succumb to the stigma associated with bankruptcy. He emphasized the disparities in the experiences of Black artists, stating, “None of them motherf—kers [are] Black. You ain’t name nobody that look like me.”

Motivated by his own financial journey, Snoop Dogg is now a fervent advocate for enhanced financial literacy education, particularly within the Black community. He stressed the importance of incorporating financial education into school curricula, highlighting the critical need for Black college athletes to receive comprehensive financial training.

Expressing his vision for the future, Snoop Dogg aspires to see financial literacy courses integrated into schools nationwide and sports leagues taking a more proactive role in supporting this movement for the benefit and longevity of athletes.