Rolling in Success: The Signature Brands Linked to Snoop Dogg’s Name

Snoop Dogg’s brand partnerships are as diverse as his career spanning over three decades. From wine to weed, cars to cognac, and everything in between, Snoop has aligned himself with some of the biggest brands in the world. Here’s a deep dive into the most famous companies that have tapped into the Snoop Dogg effect.

Leafs by Snoop

Snoop’s own cannabis brand, Leafs by Snoop, encompasses everything from flower to concentrates to edibles. Launched in 2015, Leafs by Snoop has grown into a full-fledged cannabis lifestyle brand. Snoop has been a vocal advocate for marijuana legalization, and Leafs by Snoop allows him to share his love of the plant with the world through high-quality products. The brand’s signature G Pen Gio vape pens and pre-rolled joints are some of the most popular cannabis products on the market. With Snoop’s influence and expertise, Leafs by Snoop has quickly become one of the most recognizable weed brands in the industry.

Momma Snoop Foods

Under the banner of Broadus Foods, Snoop launched Momma Snoop, a line of breakfast and baking products named after his mother Beverly Broadus. The brand includes pancake mixes, syrups, grits, oatmeal, and cereal inspired by Snoop’s family recipes. With Momma Snoop, Snoop aims to share the joy of cooking and bonding over a good meal – lessons he learned from his mother. The brand’s packaging features throwback photos of a young Snoop with his mother and family. Momma Snoop allows Snoop to honor his roots while spreading the love of good, home-cooked food.

19 Crimes Cali Wine

In 2019, Snoop teamed up with Australian winemaker 19 Crimes to create two California-inspired blends – a Rosé and Red blend called “Raise a Glass.” The collaboration celebrates Snoop’s West Coast roots and 19 Crimes’ rebellious spirit. The wine labels feature Snoop’s face photoshopped onto an old-timey criminal photo along with the phrase “Crimes include: Being dope AF.” The partnership allows Snoop to bring his laid-back California lifestyle to the world of wine. The 19 Crimes Cali blends by Snoop Dogg have been a hit with fans, combining great taste with Snoop’s inimitable style.

Poetic Brands Apparel

Snoop teamed up with apparel brand Poetic Brands to design and manufacture a line of clothing and accessories. The collection pays homage to Snoop’s Death Row Records days with graphics featuring the iconic Death Row logo and color scheme. The line includes T-shirts, hoodies, hats, and bags featuring Snoop’s name and imagery. The collaboration allows Snoop to extend his influence into the fashion world while celebrating a pivotal moment in his career with Death Row. The Poetic Brands x Snoop Dogg collection has proven popular with fans seeking to channel Snoop’s ’90s G-funk era style.

In 2011, Snoop became a global brand ambassador for D’usse, a premium XO cognac produced by the world’s largest spirits company, Bacardi. As part of the partnership, Snoop appears in D’usse advertising campaigns and promotions. The brand alignment makes sense – both Snoop and D’usse exude effortless sophistication and luxurious smoothness. Snoop’s laid-back yet larger-than-life personality perfectly captures the D’usse lifestyle of enjoying the finer things in life. The partnership has been a successful one, with Snoop helping to raise D’usse’s profile among a younger consumer demographic.

Boost Mobile

Snoop has been a spokesperson for Boost Mobile, a prepaid mobile virtual network operator, since 2006. He has starred in numerous witty and humorous Boost Mobile commercials over the years, promoting the brand’s affordable plans and services. Snoop’s charismatic and fun-loving personality shines through in the ads, capturing viewers’ attention and creating a memorable connection with the Boost Mobile brand. The long-standing partnership is a testament to the success of tapping into Snoop’s star power and cultural relevance to promote a product. Boost Mobile’s sales and customer base skyrocketed following Snoop’s involvement with the brand.

Microsoft Xbox & Beyond

Snoop has appeared in promotional campaigns for several Microsoft Xbox products over the years, including the Xbox 360, Xbox One, and Xbox Game Pass. He has also lent his voice to Xbox navigation and as an in-game character. The partnerships allow Snoop to align himself with one of the biggest gaming brands in the world. Beyond Xbox, Snoop has also done voice work for GPS navigation systems, video games, and animation projects. His smooth, laid-back voice and witty one-liners make him a natural fit for these voice and cameo roles. Snoop’s ability to seamlessly integrate himself into the gaming and tech worlds demonstrates his wide-reaching appeal and cultural relevance.

Dodge Challenger Snoop Dogg Edition

In 2015, Dodge and Snoop Dogg collaborated on a customized Challenger muscle car – the “Snoop Dogg Edition.” Only 250 units were produced. The car features a unique green exterior paint job (inspired by marijuana leaves), green stitching and accents, 20-inch green wheels, and “Snoop Dogg” badging. The interior includes green accent lighting, “Snoop Dogg” logos on the seats and floor mats, and a custom sound system. The partnership allowed Dodge to tap into Snoop’s young, hip audience while giving Snoop’s image a boost through association with an iconic American muscle car. The limited-edition Challenger helped raise both brands’ profiles and demonstrated the power of forging unexpected yet synergistic brand partnerships.

In summary, Snoop Dogg’s brand partnerships span multiple industries and product categories, from wine and weed to cars and cognac. His laid-back yet larger-than-life personality, cultural relevance, and entrepreneurial spirit make him a valuable brand ambassador and collaborator. The diverse list of companies that have tapped into the “Snoop Dogg effect” is a testament to his wide appeal and ability to seamlessly integrate himself into any brand story in an authentic way. Snoop’s brand partnerships continue to roll in, ensuring his name remains inextricably linked to success in the business world.