Yoυr Career or Me? – Taylor Swift highlights reasoпs why she STRONGLY choose her braпd over Travis Kelce
Taylor Swift needs to protect her brand even while her red-hot romance with Travis Kelce appears to be on a picture-perfect trajectory.
The 34-year-old pop singer – who recently held hands with the NFL star, 34, during a zoo date in Sydney – has to make sure the relationship stays on a positive track following Travis’ recent ‘missteps’, an expert exclusively told DailyMail.com.
‘Taylor has an enormous reservoir of goodwill, and indeed, adoration, that can well withstand behavioral and reputational missteps by her boyfriend,’ said brand strategist and messaging advisor, Adam Hanft, appearing to reference Travis’ meltdown at the Super Bowl and his decision to party after a mass shooting at the Kansas City parade.
‘What will matter is the extent to which he stays on the straight and narrow – and doesn’t embarrass himself or her – and related to that, how she deals with it should be become a persistent problem,’ he added.
Travis’ antics not only have the potential to tarnish the Reputation singer’s $1.1 billion net worth but could also adversely affect his own brand – and even that of the NFL.
‘Should the relationship end up that way, the brand of the NFL will also be bloodied, as it will reinforce the perception of football players pumped up on all the wrong things,’ he added.
The warning comes amid Travis taking waves of criticism for nearly coming to blows with his coach Andy Reid during the Super Bowl.
After the Kansas City Chiefs offense struggled in the first half, Travis reacted angrily to Reid removing him from a play.
He pushed Reid, causing the 65-year-old to lose his balance. At one point, the player even grabbed Reid’s left arm, seemingly to support him, while he was yelling in his face. Eventually, a teammate intervened and pulled Kelce away.
