Kevin Durant and Drake collaborate for NOCTA basketball promotion

In a final push to generate buzz for the impending launch of the NOCTA Basketball collection on November 8th at midnight EST, Drake, known as The Boy, has turned to Instagram, featuring his friend Kevin Durant prominently.

The full range was unveiled the previous week, following the introduction of the Nike (NYSE:NKE -0.26%) NOCTA Glide and Tech Fleece running capsule.

Drake’s deep-seated passion for basketball, evident in his private court at his Canadian residence and regular attendance at “Drake Night” to support the Toronto Raptors, is no secret.

Leveraging this enthusiasm, Drake has now recruited his friend Kevin Durant, aka “Easy Money Sniper,” on his social media platforms to showcase the upcoming NOCTA Basketball collection ahead of the NBA season kick-off.

The promotional visuals adopt a playful theme, featuring KD in a Swarovski Velour Jacket, a light blue lightweight jersey, and basketball shorts, playfully vacuuming a room filled with cash.

In an alternate image, he’s captured in conversation, donning the complete basketball ensemble, including the Engineered Knit Tight.

This comprehensive collection of apparel and accessories encompasses outerwear, water-resistant Sideline Jackets, and a relaxed Warmup Jacket, among other items, offering everything a player needs for the game.

Alongside the Warmup Pant, Engineered Knit Tight, Basketball Shorts, and a three-pack of NOCTA Briefs, two lightweight jerseys are included.

Accessories feature Headbands and El Chico Headties, complemented by NOCTA Ball Socks, an Engineered Knit Sleeve, and an SBL NOCTA Elite Basketball.

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