Ayesha Curry’s family proved to be an invaluable support system, and their role should not be overlooked. By now, everyone is familiar with how much Ayesha does not like to be limited to just the ‘wife of Stephen Curry’. She has succeeded in that. Now, everybody knows her as Ayesha Curry, one of the most successful woman entrepreneurs. But that is just one of the many hats she dons. More famously known for her culinary skills, her foremost passion remains that of a chef. Then comes an author, an entertainer, and finally, an entrepreneur.
Sweet July and Ayesha Curry
Started as a craft of sorts, it has now grown into a mainstream beauty, apparel, and skincare line. Sweet July Skin was a project that Ayesha and her team spent well over three years making. And the results are worth it. Hailing from Jamaica, Ayesha saw that there wasn’t a specific skincare brand that catered solely to Jamaican beauty.
And that’s what kick-started her journey into a world of research, late nights, and product trials. Of course, the copyright might have to be given to her grandma and mom for this idea. Talking to Barrons about her home, she admits that she “used to laugh at them back then but have since become a believer.” But now, this very idea has helped her create a $20 million empire.
As the Director of Marketing for Sweet July, Rian Worm says, “It is a celebration of her Jamaican roots and Jamaican culture.”
Ayesha’s determination to not make this into just another profitable venture was highly rewarding. Not to mention sentimental. It was her baby. And to watch it go out into the world and be embraced wholeheartedly would surely bring a tear to anyone’s eyes.
Behind the scenes of Sweet July Skin
The skincare extension of Sweet July was created because Ayesha Curry realized there were no Jamaican skincare products available in the market. The amount of work she and her team had to put into bringing this full-scale was no easy feat. It is fair to say that except for Ayesha, everyone else was in doubt.
But Ayesha was not one to back down from a challenge. Starting with a clean lab, she and her gang would spend nights well into early morning trying to perfect ingredients. The tips and tricks her grandmother and mother gave were definitely not enough to launch these items into the mainstream public. And so, they turned to research. They learned all that is there to know about indigenous Jamaican superfoods and how they can be integrated into a cleanser, toner, or serum.
yesha’s family played a crucial role in being her support system. More often than not, they offered to be trial subjects. Her grandma and mom also chipped in with their nuggets of wisdom. In summary, Sweet July Skin is the closest to Ayesha’s heart. Not just in terms of the cultural and personal significance, but as an initiative that has Black women as the focus.
News
Angel Reese Is ‘Super Excited’ for Her WNBA Debut and the ‘Impact’ of Her Star-Studded Draft Class
As Angel Reese moves to Chicago and starts practicing for her new team — the Sky — she’s getting excited for her rookie year and what her…
Reese, Cardoso seen as ‘luminaries’ for Sky’s long-term future
Chicago Sky F Angel Reese and C Kamilla Cardoso are the “future of the organization” and they are “already proving that they have the necessary star power…
Angel Reese is excited that three Tigers were selected in the first round of the 2024 NFL Draft. Who are they?
Expressed her joy on social media Louisiana State University (LSU) alumna Angel Reese took to X to express her joy as three Tigers were selected in the first round…
Why Does Angel Reese Wear One-Legged Tights During Games? There’s A Surprising Reason
Why Does Angel Reese Wear One-Legged Tights During Games? There’s A Surprising Reason She even matches them with her team colors. 😍 Angel Reese fans, listen up! The…
How Angel Reese became a millionaire by buying a luxury white Mercedes worth twice her first year’s salary
The 21-year-old celebrated the next step in her career with a brand new luxury car Angel ReeseInstagram / IG @angelreese10 Angel Reese is no stranger to the high…
Angel Reese shared: When I was a child, I always admired many good players in the WNBA. Now, being able to see my name on the back of the jersey is awesome. She caused ticket and jersey sales to skyrocket
The Angel Reese effect is already being felt in Chicago. Just days after the Sky selected the LSU star with the seventh pick in the draft, her…
End of content
No more pages to load