Kim Kardashian has been named as controversial fashion label Balenciaga’s new brand ambassador – one year after the brand sparked outrage with an ad showing kids posing alongside various BDSM-themed items.

The reality star, 43, who previously refused to cut ties with the brand but said she was ‘shaken and disgusted’ by the advert, posted a statement announcing her partnership with the label under its creative director Demna Gvasalia.

The statement read: ‘For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments.

‘This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna.

‘For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador.’

Kim Kardashian has been named as controversial fashion label Balenciaga’s new brand ambassador – one year after the brand sparked outrage with an ad showing kids posing alongside various BDSM-themed items

The reality star, 43, who previously refused to cut ties with the brand but said she was ‘shaken and disgusted’ by the advert, posted a statement announcing her partnership with the label under its creative director Demna Gvasalia

Kardashian has previously starred in Balenciaga campaigns, walked in their show and accompanied Demna to the 2021 Met Gala.

Back in November 2022, the fashion house came under fierce fire after it released an ad that showed kids posing alongside various BDSM-themed items.

Kim initially faced backlash for refusing to cut ties with the brand and praising the way it handled the scandal, despite her claiming to be ‘shaken’ and ‘disgusted’ by the images.

Since then, she has made her loyalty clear by participating in an ad for Balenciaga’s upcoming Summer 2024 collection.

Clearly embarrassed by their ill-judged campaign, Balenciaga took the drastic step of wiping its social media pages clean.

‘I have been quiet for the past few days, not because I haven’t been shocked and outraged by the recent Balenciaga campaigns, but because I wanted an opportunity to speak to their team to understand for myself how this could have happened,’ the Los Angeles-born celebrity said in a statement on her Instagram page.

She continued: ‘As a mother of four, I have been shaken by those disturbing images. The safety of children must be held with the highest regard and anything against it should have no place in our society – period.’

Kardashian has previously starred in Balenciaga campaigns, walked in their show and accompanied Demna to the 2021 Met Gala

Kardashian is often seen wearing Balenciaga to major events and has featured in several of the brand’s campaigns in the past such as Paris Fashion Week

Kim initially issued a statement on her Instagram Stories account in November 2022

In an additional post, this time to both Twitter and Instagram, Kardashian said she was reconsidering her relationship with the fashion brand

She subsequently reissued the statement that saw some of the wording changed using stronger language adding: ‘any attempts to normalize child abuse of any kind should have no place in our society – period.’

However, on balance, Kardashian said that she is comfortable with how the company reacted to the scandal.

‘I appreciate Balenciaga’s removal of the campaigns and apology. In speaking with them, I believe they understand the seriousness of the issue and will take the necessary measures for this to never happen again.’

In an additional post, to both Instagram and Twitter, Kardashian said she was reconsidering her relationship with the fashion brand but had not yet many any firm decisions.

‘As for my future with Balenciaga, I am currently re-evaluating my relationship with the brand, basing it off their willingness to accept accountability for something that should have never happened to begin with — & the actions I am expecting to see them take to protect children.’

She was famously introduced to Balenciaga Creative Director Demna by her ex, Kanye West with the couple’s daughters also sporting the brand, too, having recently been spotted carrying four-figure bags from the brand.

She acknowledge the role her ex-husband had played in the relationship in December 2021 as she spoke at the People’s Choice Awards where she accepted an award for fashion.

Balenciaga, which is popular with A-list celebrities including the likes of Kim Kardashian – has deleted two shocking images showing two young girls holding a teddy bear in bondage style gear on the gift shop section of its website

One of the ad’s photos contained an excerpt from the US Supreme Court opinion in United States v. Williams, which upheld part of a federal child pornography law, which Twitter’s own fact-checkers confirmed

‘To Kanye, for really introducing me to the fashion world,’ she said. ‘I fell in love with fashion and I’m so inspired by so many people. But again, this is like a dream that I get to wake up and wear these amazing clothes and try new things and take a risk. I’m so humbled.’

At the time, Vogue described it as ‘the peak of Kardashian’s Balenciaga moment.’

Balenciaga is owned by Kering; the corporation also owns Gucci, Alexander McQueen, Bottega Veneta, Yves Saint Laurent and Creed.

On Twitter, users appeared skeptical of Kardashian’s statement at the time with many suggesting only a complete the complete cutting of ties from the brand would be appropriate.

‘I don’t believe that you’re being sincere at all. I think you were just hoping that it would blow over. There’s no way that they paid for an ad campaign, didn’t look it over thoroughly before they put it out there. Seems like it’s more about money for you,’ wrote one fan.

‘You can’t be that outraged if you’re going to continue to model for them I applaud u for speaking up but the fact that this even happened speaks volumes and so publicly at that. Shame on balenciaga and anyone who still supports them. Things like this don’t deserve a second chance,’ added another.

‘Coming from a fan of you for many years this isn’t good enough. Now maybe you couldn’t of done anything then but you can now cut ties with balenciaga at least! Ain’t no one forgetting this one there’s no excuse big enough to cover what everyone saw,’ echoed a third.

‘No. They were promoting child sexual abuse. How on EARTH can you say they ‘understand the severity’ and still work with them, especially as a mom?? This shows how sheltered you are. No concept of the impact this has on victims. Disgusting,’ responded one user.

On Twitter, users appeared skeptical of Kardashian’s statement with many suggesting only a complete the complete cutting of ties from the brand would be appropriate

Balenciaga publicly apologized and announced that it will be swiping off the ad from all of its social media profiles.

‘We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms,’ the high-end luxury house shared on Instagram.