(C) Jennifer Lopez in a tight, keyhole-shaped dress with famous curves, she faces a lot of competition from the crowd..

She’s one of the most instantly recognisable Latino stars, with a level of worldwide fame many of her contemporaries can only dream of.

So it was only to be expected that Jennifer Lopez would steal the show as she arrived for the Latin Grammys in a figure-hugging Andrew Gn keyhole dress last night.

But while her famous curves were as eye-catching as ever, she had plenty of competition from the crowd of stars walking the red carpet in Las Vegas.

Famous curves: Jennifer Lopez, the daughter of Puerto Rican immigrants, stole the show as she arrived for the Latin Grammys in Las Vegas tonight

I’m the star! Marc Anthony tries to steal the limelight as his posing wife ignores his antics

Perfect curves: Jennifer poses with her husband Marc Anthony, who later took to the stage

Dresses in every shade of the rainbow, along with lashings of make-up, were the order of the night.

Actress Camilla Belle, whose mother is Brazilian, chose a stylish orange top and flowing skirt.

But her tasteful outfit was somewhat overshadowed by some of her more outlandish fellow red carpet stars.

The awards kicked off with Argentina’s Gustavo Cerati picking up early awards for best rock album and song.

Cerati, who has been in a coma since suffering a stroke earlier this year, has been a fixture in Latin music for decades. He fronted the popular rock band Soda Stereo in the 1980s and 90s before launching a solo career.

Top of their game: Singers Natalia Jimenez and Ricky Martin perform a duet onstage

Male stars: Enrique Iglesias performs onstage while Spanish musician Alejandro Sanz, right, accepts the award for Best Male Pop Vocal Album

The show featured 47 categories in diverse genres with devout followings across the continents, from sertaneja in Brazil to Tejano in the American Southwest.

Mexican pop-rockers Camila and Dominican singer-songwriter Juan Luis Guerra tied with three awards each.

Camila’s song Mientes, won recording of the year and song of the year, and the group won best group vocal album for Dejarte de amar.

Guerra won album of the year and best contemporary tropical album for A son de guerra, and best tropical song Bachata en Fukuoka, adding to his previous 12 Latin Grammys.

The award for best urban song went to Spanish hip-hop singer Mala Rodriguez for No Pidas Perdon. Rodriguez is also nominated for best urban album for Dirty Bailarina.

Several elder statesman of Latin music picked up key awards, including Panamanian salsa singer Ruben Blades for best singer-songwriter album with Cantares del Subdesarrollo, Brazilian singer Gilberto Gil took home best MPB (musica popular brasileira) album for Banda Dois and best native Brazilian roots album for Fe Na Festa.

The Latin Recording Academy recognizes music released anywhere in the world under the condition that they were recorded in Spanish or Portuguese.

Spanish gypsy singer Rosario performs Cuentame Que Te Paso

Nelly Furtado performs onstage after winning the Best Female Pop Vocal Album, while Spanish hip hop singer La Mala Rodriguez poses with her award for Best Urban Song

All the dresses…

Strapless gowns: Kika Rocha, actress Camilla Belle and Flamenco singer Estrella

The dark side: Venezuelan model Chiquinquira Delgado, singer d’Manti and Brazilian singer Claudia Leitte

Green goddesses: Karen Hoyos,  actress Gaby Spanic and Puerto Rican actress Giselle Blondet

Three ways with black: Singer/actress Lucero, singer Ely Guerra and singer Ceci Bastida

Bright and sassy: Singer Paloma Michelle, singer Bruna Karla and Liliana Gil strike their best hands on hip pose

Full length and fabulous: TV personality Gloria Ordaz, Brazilian singer Marina de Oliveira and Sophia Del Carmen

Model Julie Ferretti, TV personality Pamela Silva-Conde and Miss Universe Jimena Navarrete from Mexico

Minidresses: Miss Universe 2010 Ximena Navarrete, singer Uschi and Maria Barracuda of JotDog

Ladies in red: Puerto Rican model Melissa Marty and Natalia Jimenez went for the classic shade

Loving the attention: Veteran Spanish singer Charo and singer Rakel both chose dramatic looks