Kylie Jenner is the latest member of her family to release an alcoholic drink, with the debut of her new vodka seltzer, Sprinter. While it’s unclear how much of her own money she sank into the brand, reports claim that Kylie is struggling to afford her lavish lifestyle, which may put even more pressure on her new drink to perform well, especially financially.

Kylie introduced Sprinter via Instagram last month. It’s a collection of canned vodka sodas in four distinct flavors: black cherry, peach, grapefruit, and lime. Crafted with premium vodka, fruit juice, and sparkling water, each can boasts an ABV of 4.5% and is available at a price of $20 for an eight-can assortment, obtainable at various retailers such as Gopuff.

Kylie and Timothee may have invested in matching jewelry, but her expensive way of life could be a dealbreaker.

Collaborating with beverage development expert Chandra Richter, Jenner’s foray into cocktails follows a succession of entrepreneurial endeavours from the 26-year-old. Earlier this year, Kylie introduced her cruelty-free fragrance, Cosmic, while last November, she unveiled her clothing brand, Khy, which made $1 million in the first hours of its launch.

Moreover, the venture also comes after her sister Kendall Jenner’s successful launch of her tequila line, 818, three years prior. The brand’s 2022 sales alone were estimated to be $25 million , showing that Kylie’s new seltzer beverage could earn her a lot if it’s as successful as Kendall’s alcoholic line.

Kylie may not only be trying to expand her business portfolio with Sprinter’s launch, but also her net worth, especially if reports that she’s spending more than she makes are true.

Social media has been abuzz with speculation regarding Kylie’s financial status, sparking various conspiracy theories about possible undisclosed financial challenges. Adding to the intrigue, questions about the extent of her wealth arose due to her mansion situation, as she’s apparently eager to sell her $18 million mansion with her ex Travis Scott (as evidenced by the property’s recent price drop).

While Kylie, like many in her family, owns multiple properties in Southern California, TikTok user @michelletok presented a theory shedding light on her recent surge in business ventures and endorsement deals.

“I think that these celebrities are not as wealthy as we think they are especially Kylie Jenner, not that Kylie Jenner is struggling or anything.” the TikToker said in a now-viral post.

“Not that Kylie Jenner is struggling or anything. I don’t think she is close to being homeless, but I think that she lives well beyond her means and that is why she has a new business venture every two to five days,” they went on. “She needs money to upkeep her lifestyle.”

Kylie is reportedly worth $680 million but hasn’t commented on the speculation around her financial situation at the moment.