TRAVIS and Jason Kelce’s New Heights podcast has raised merchandise prices after Taylor Swift made it go viral at Coachella.

The pop star could be seen wearing a New Heights hat as she checked in at the California music festival with the Kansas City Chiefs tight end Saturday night.

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Tayor Swift sported a New Heights hat as she arrived at Coachella with her boyfriend and Kansas City Chiefs star Travis Kelce on SaturdayCredit: Getty

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The New Heights pod raised the price of the hat after the weekendCredit: Getty
That same weekend, the $28 dollar hat was sold out on the podcast’s website, according to The Daily Mail.

The merch was back in stock on Monday afternoon.

However, the hat’s price went up by nearly 30% and set at $36.

Swift, 34, and Kelce, also 34, could be seen holding hands as they walked around the Coachella fields at the Empire Polo Club in Indio, California, on Saturday.

Ice Spice, who headlined the day’s lineup alongside Tyler, The Creator and Blur, was pictured with the couple.

The rapper is a close friend of the Karma singer and she accompanied her at Super Bowl LVIII back in February.

Swift and Kelce seemingly enjoyed themselves as they were spotted dancing to both Ice Spice and Bleachers, Taylor’s producer Jack Antonoff’s band.

In addition to the New Heights hat, the 14-time Grammy Winner sported a black leather jacket and a matching top.

Meanwhile, the Chiefs star wore a Happy Gilmore hat, a flannel shirt, and a pair of matching striped pants.

TRIP DOWN MEMORY LANE

Kelce’s Coachella retreat came after a special trip to the University of Cincinnati with brother Jason.
Taylor Swift’s boyfriend Travis Kelce looks serious at Coachella as singer chats it up with rapper Ice Spice
The two returned to their alma mater to officially receive their degrees.

The Chiefs star chugged a beer and tossed the empty can to the ground after collecting the diploma.

“You’ve got to fight for your right to party!” he then yelled to the microphone.

That same night, the Kelce brothers hosted a live New Heights episode at the Cincinnati campus.

“Travis and I are both incredibly honored and it’s crazy that we’re being put in positions to do stuff like this,” Jason Kelce said of the Bearcats reunion.

“Any time we come back there’s such a wave of emotion and memories that really hit you, especially walking into this room.

“You spend so much time here and as a student-athlete, you’re invested into the football program, the university.

“You’re here non-stop and it’s such a big part of anybody’s career or life that whenever you come back it definitely hits you full force.”

The Kelce brothers launched New Heights in September of 2022.

This year, the show won the iHeartRadioPodcast Awards’ Podcast of the Year award.