Recently, concerns about Argentinean star Lionel Messi’s future were raised when he surprised a lot of people by dressing in Arabic garb.
Messi was not included in the starting lineup for Inter Miami’s last game against Montreal in the American Professional Soccer League (MLS). It’s also critical to remember that Messi was the victim of a rough tackle in the CONCACAF Champions Cup matchup with Nashville SC. Consequently, there are worries that Messi might be seriously injured given that he was sitting in the stands during Inter Miami’s most recent loss to Montreal. The coach, Gerardo Martino, allayed fears, though, when he told the reporters that Messi had not been sent onto the field to rest after the previous four games.
Messi promotes Savyar’s brand
In actuality, Messi doesn’t waste time and, when he hangs up his boots, unlocks doors. Messi therefore hurriedly jumped into the apparel industry. Research indicates that Messi has consented to work with Savyar, a Saudi company that specializes in clothing and other accessories. Messi’s picture in the Arabic outfit was captured at a Savyar promotional photo session. The contract’s financial terms were kept a secret, but numerous reports claim that the 2022 World Cup winner received a significant kickback. “One of the most well-known and significant players in the world is Messi. We anticipate positive outcomes from our collaboration,” a Savyar brand spokesman stated.
Nevertheless, Messi has collaborated with the Saudi Ministry of Tourism in the past to represent the oil-producing nation as an ambassador for tourism. Messi’s three-year contract offers “huge” compensation of up to $25 million USD. A figure that should stun a lot of people, particularly the fervent admirers of the Argentine celebrity.
Recent study findings show that 747 million people across 92 countries were reached in 20 different languages by Lionel Messi’s Visit Saudi campaign. The partnership between Visit Saudi and Messi on the social media platform Instagram was the main source of popular attention. This has brought Saudi Arabian tourism to the attention of the world. According to a representative of the Saudi Ministry of Tourism, “it is demonstrated through Google and You Tube search data.” Additionally, “Lionel Messi’s participation not only brings Saudi Arabia into the global spotlight but also effectively addresses other important topics like women’s empowerment, cultural change, and tourism.”
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