The Kardashian family’s obsession with singer Rihanna is explored in this article. It highlights the fascination that the Kardashians have with Rihanna’s style, talent, and overall persona. It delves into the reasons why the Kardashians are drawn to Rihanna, including her influence in the fashion and beauty industry, her strong individuality, and her success as a businesswoman. The article aims to uncover the reasons behind this celebrity fascination and the impact it has on the Kardashian brand.