We only have one skin and it is for life. The same goes for hair. Beyoncé considers it something sacred. Hence, she has decided to expand her empire with a firm that she has called Cécred , an acronym of Cé (the ending of his name) and “cred” (the last syllable of sacred , which is sacred in English). ). It is a brand of hair products whose promotion she is immersed in right now. Precisely for this reason, in recent days, the artist has made a series of statements about what her hair represents to her . Additionally, she has opened up about the psoriasis that she, like Kim Kardashian , has suffered from for years. With the help of experts we wanted to know what this condition entails. We talk to you about all these things below.

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Beyoncé’s psoriasis

As we told you, as part of the promotion of her hair care line, Queen B has spoken about the psoriasis she suffers from. It is an autoimmune disease that affects the skin and, in some cases like yours, specifically the skin of the scalp. According to Carolina Uriarte, pharmacist at Uriage, ” it is a chronic dermatological condition characterized by the presence of rashes with reddish spots with a pearly whitish scale that cause itching.” The expert tells us that these spots usually appear mainly on the knees, elbows and scalp. Furthermore, she assures that, although “it is important to emphasize that it is not contagious, due to the stigmatization that exists around it, it has a strong impact on the social life of those who suffer from it .”

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What are the causes?

Psoriasis, as Uriarte tells us, usually occurs in cycles, with outbreaks that last a few weeks or months , but then subside. The pharmacist tells us that the most common type of psoriasis is plaque psoriasis, which results in thick, reddish dry patches (plaques) that occur due to faster-than-normal growth of skin cells.

“The cause of this accelerated cell growth is unknown, but it is believed that the main cause is a problem in the immune system , in which cells that fight infections mistakenly attack healthy skin cells,” explains the expert. She also indicates that among the risk factors for psoriasis are family history, which makes it a hereditary condition .

Winter as a risk factor

As we told you, in the case of Beyoncé, the rash appears on the scalp and the artist’s condition worsens in winter. According to Virginia Velasco, dermatologist and director of the Alopecia and Hair Health Unit at the Dr. Morales Raya Clinic, ” the cold has a vasoconstrictor effect on the scalp , so the sebaceous glands will reduce their secretion, making the skin scalp is drier. This will promote or worsen problems such as dermatitis or psoriasis. 

Summer as the best scenario

As indicated by Dr. Pérez Sevilla, maxillofacial surgeon and expert in facial aesthetic medicine, in many cases,  psoriasis can improve with controlled exposure to the sun . “Solar radiation has anti-inflammatory properties and can help reduce the symptoms of this skin problem,” says the expert. “Sunlight can slow the overgrowth of skin cells and reduce inflammation, which in turn can improve the appearance of psoriatic lesions,” she says. “Of course, the sun is beneficial for psoriasis lesions, but it can also trigger serious reactions similar to those of a sunburn if certain medications are taken that can be photosensitizing,” she warns. That’s why she remembers that “you have to use broad-spectrum sun protection daily and reapply it every two hours to avoid other more serious skin problems.”

A silenced condition

As we told you at the beginning of this article, the social stigma that exists around this skin condition has silenced it to the point that there are still few celebrities  who  have openly admitted to suffering from it. One of them is Kim Kardashian , who also wanted to contribute her grain of sand to the cause by recently revealing what diet helps her alleviate the problem .

The case of Begoña Vargas

In Spain, actress Begoña Vargas made a claim similar  to that of Beyoncé and Kim Kardashian. The interpreter, who has had atopic dermatitis since she was seven years old and suffers from outbreaks similar to those of psoriasis, said in  El Hormiguero : “I have stopped covering it up, I have assumed that it is part of me . ” She explained that she has sometimes gone to ride with hives on her skin and that the corticosteroids that doctors prescribe for her help stop specific outbreaks but not cure the disease. She assured that this she is very linked to the emotional, to stress. So the psychological factor is also determining. Vargas also wanted to serve with her example all the people who have the same condition as hers so that, in her words, “they do not feel helpless.”

A ray of light and a dream come true

For all the above reasons, Beyoncé has decided to take care of her hair with products whose formulations respect even the most sensitive scalp. That’s why she has launched her own hair line. We were talking about the psychological factor in this type of conditions and in any disease. Being able to have beautiful hair is important. For Beyoncé, hair is an extension of one’s personality and sudden changes in look are a way to express the way one feels at any given moment. Furthermore, the fact that she has launched a hair care product company is a dream come true for her.

A young Beyoncé who admired her mother

Tina Knowles, Beyoncé’s mother, was a hairdresser. Since her adolescence, the singer accompanied her and helped in her beauty salon. With the launch of her hair brand, the American follows in the footsteps of her mother. Theirs is therefore a successful project to which we wish many successes.