As a fan of the American entertainment industry, you’ve probably come across news of the recent tension between three prominent IT girls: Selena Gomez, Kylie Jenner, and Hailey Bieber.

In the past week, despite the buzz surrounding the hot remix of “Die For You” by The Weeknd and Ariana Grande, or the global explosion of Miley Cyrus’s hit “Flower,” what has garnered more attention from fans worldwide is the subtle shade-throwing between Selena Gomez, Kylie Jenner, and Hailey Bieber. Of course, it’s not just these three beauties; other artists like Taylor Swift, Justin Bieber, and even Kendall Jenner have all made their way to the top of global trending topics. In the end, how did the story unfold, and who benefited the most from these controversies?

The story began when Selena Gomez posted a new TikTok video featuring unusually different eyebrows. Following that, Kylie Jenner shared a selfie on her Instagram story with a caption right next to her eyebrows: “Was that an accident?”. In the next story, Kylie posted a screenshot of a Facetime call with Hailey Bieber, highlighting Hailey’s eyebrows. This sparked a strong backlash from Selena Gomez’s fan community, who believed that Kim Kardashian’s sister-in-law and Justin Bieber’s wife were throwing shade at Selena’s eyebrows. Kylie had to clarify that she had no such intention. To calm the situation, Selena responded, “No need to worry about that, I like you a lot Kylie.”


Fans noticed Selena Gomez’s comment under a TikTok video, stating: “Sorry, my friend is and will continue to be the winner in this game.” The content of this video was a scene where Hailey Bieber appeared to mockingly react to the name Taylor Swift two years ago. This action infuriated fans of the “Country Princess,” who continued to leave critical comments and share the video everywhere. Therefore, Selena’s “snarky” comment not only made the video go even more viral but also triggered a strong backlash from Taylor Swift’s fandom and from Selena’s own fans towards Hailey.

For long-time fans of US-UK entertainment, this drama becomes even more intriguing due to the complex nature of the relationships and the “tit for tat” dynamics between the main characters. Selena Gomez and Justin Bieber’s on-again-off-again relationship has been the subject of endless media coverage, while Hailey Bieber is now married to Justin. Selena’s comment seemingly aimed at Hailey led many to speculate that she might be jealous of her ex-boyfriend’s wife.

On the other hand, this isn’t the first time Hailey has crossed paths with Taylor Swift. Previously, Taylor’s fans had a negative impression of Hailey because she frequently mocked and made snide remarks about the “Love Story” singer. Since Selena considers Taylor like a sister, it’s understandable that she would stand up for her friend. What’s noteworthy is that before this, Selena and Hailey had stirred up the internet with a photo together, exuding a strong “sisterly love” vibe.

 

Amidst the narrative of exes, new partners, former friends, and past rivalries, the public is clearly divided into two distinct camps: one staunchly supports Selena, who speaks up in defense of Taylor Swift, while the other criticizes her for being overly dramatic and using publicity stunts.

When it comes to standing up for her friends, this isn’t the first time Selena has done so. In 2016, she also spoke out in defense of Taylor amidst a fierce wave of backlash stemming from conflicts with Kim Kardashian and Kanye West, to the extent that she herself was subjected to criticism. However, if viewed as a PR move, there is also some basis for this perspective. Prior to the drama, the “little sorceress” consistently mentioned the names of Gigi and Bella Hadid – individuals she hadn’t been close with for some time, leading fans to feel that the reputation of the two models was being exploited.

Furthermore, Selena’s comment defending Taylor Swift in the context of the Hailey-related video not only angered the model but also garnered the sympathy of the majority of Taylor’s supporters. Selena’s actions could be seen as “a comment hitting two birds with one stone.”

Whether intentional or accidental, from the story about the eyebrows to the supportive comments for friends, along with the resurfacing of past romantic entanglements, this saga has provided the public with a highly entertaining and gripping spectacle. And it’s not just trivial gossip; this drama has somewhat affected the reputations of those involved. Kylie Jenner is no longer the most followed celebrity on Instagram. Following the drama, she lost around 1 million followers, accompanied by a significant wave of criticism on social media. Hailey Bieber fared even worse; she lost over 800 thousand followers on Instagram and faced severe criticism to the point where she had to disable comments on her posts.

 

As for Selena Gomez, her Instagram account gained over 10 million followers in just 7 days, helping her surpass Kylie Jenner to become the “Queen of Instagram.” Throughout the drama, Selena’s name became the focal point of countless discussions on various social media platforms. Her coverage soared significantly, even trending on Twitter in Vietnam. Posts related to Selena consistently received immense interaction, demonstrating her undeniable appeal despite facing criticism.

 

In conclusion, regardless of right or wrong, Selena Gomez emerges as the one who benefited the most. If we view this as an incident, Selena undoubtedly becomes the most supportive BFF in the world, at least to Taylor Swift. However, if we consider it a PR move, then Selena is incredibly clever and knows how to attract people’s hearts. Clearly, in order to survive in the harsh showbiz environment, few have not used PR tactics to their advantage.

The question many people are asking is: Has this drama truly ended? And is Kylie Jenner preparing to create more drama to attract more followers? Only time will tell.