Kanye West construed Kai Cenat as a “pawn” employed to diss his clothing brand Yeezy.

Twitch streamer and video creator Kai Cenat and Kanye West are feuding over a hilarious misfire that eventually needed the hip-hop icon’s manager to kill the flames. Ye blasted the YouTuber in his Instagram direct message, which Cenat eventually shared on his stream. The drama that blew out of proportion is live on his YouTube channel and takes one through the duo’s DM battle.

The feud amplified when the DMs exchanged between them went viral after Cenat shared them on his Instagram stories. “Don’t make no jokes about my clothes. When you ain’t saying nothing about what adidas is doing. When Vultures song came out you ain’t play my verse. You controlled. Don’t play with me,” Ye wrote to Kai on Instagram. The baffling text startled Kai as he questioned his life options about why the Vultures rapper had slammed him in his DMs out of nowhere.

Kanye caught sight of Kai’s video, wherein he tried the clothing items the controversial star’s brand had sent him. He put on a pair of pants and incited a gag when he didn’t fit the clothes. The video shows him dancing around with the extra-large clothes dropping down. However, as the clip went viral out of context, the Yeezy entrepreneur interpreted it as the Twitch star ridiculing him.

Watch full video

 

Kanye West-Kai Cenat feud

Kai Cenat, with over 6 million subscribers on YouTube, is widely recognized for his collaborations with Nicki Minaj and Bobby Shmurda. This year, he clinched the Streamer of the Year award at The Streamer Awards, marking his second consecutive high-profile accolade. Known for his boisterous persona on Twitch and his diverse comedy content, Cenat found himself in a predicament when Kanye reached out to him.

In response to Kanye’s critical message, Cenat swiftly attempted to defuse the tension and clarify his perspective. He emphasized his genuine admiration for the Yeezy brand, evident from his enthusiastic unboxing video where he expressed his excitement. Additionally, the video captured his request for an immediate replacement of the ill-fitting shoes he received. Nevertheless, Kanye interpreted Cenat’s actions as mere manipulation.

Cenat’s initial response to Ye conveyed, “I hear you bro, but no jokes were being made when I first opened up that package. I showed love instantly. All I did was try on the sweats, and they didn’t fit. No jokes made. I immediately asked for a new pair.” Despite the popular streamer’s attempt to clarify, Kanye remained uneasy, interpreting Cenat as being “controlled” like a “pawn” and used to criticize his clothing.

Kai unwittingly found himself embroiled in a feud with Kanye, reminiscent of Ye’s previous conflicts, such as with streamer Adin Ross. During an interview with BigBoyTV, Kanye addressed Ross’s public apology to him and his wife, Bianca Censori, highlighting ongoing tensions.

Regarding the Kanye-Kai Cenat feud, John Monopoly, Kanye’s current manager, engaged in a conversation with the Streamer of the Year. Although the comedic content creator had previously urged Kanye to speak with him directly, Kanye declined the invitation. Following a somber conversation between the 22-year-old streamer and Monopoly, tensions seemed to ease. The exchange concluded with Kai expressing his desire for reconciliation, conveying a message through Monopoly: “It’s better for us to be together than apart… just let Ye know I feel like it was a misunderstanding.”