Rihanna announces the long-awaited return of Fenty X Puma line… eight years after collaboration’s successful debut: ‘We are back’
Rihanna
The Umbrella singer, 35, captioned her post: ‘we are back…reintroducing the Avanti,’ and added a soccer ball emoji.
The hitmaker —— posed in two different outfits in black and grey around a set that looked like a deconstructed soccer ball.
The Grammy
The shoes come in a range of sizes for men, women and children.
Rihanna took to Instagram on Thursday to announce to her 152 million followers the relaunch of her Avanti collection with Fenty X Puma
The Umbrella singer, 35, captioned her post: ‘we are back…reintroducing the Avanti,’ and added a soccer ball emoji
‘This time around, we expanded our creations to kids, ’cause I selfishly want my boys in everything their dad and I wear or design,’ Rihanna told Vogue
‘We had to extend the line to kids so the whole family can be a part of this,’ she told Footwear News.
The Pon de Replay hitmaker’s Avanti sneaker is a hybrid between the King football boot made famous by soccer icon Pelé in 1968 and the brand’s Easy Rider running shoe.
The shoe retails for $160 for adult sizes, $95 for preschool sizes and $80 for infant sizes.
‘Digging into Puma’s archives is always incredible,’ Rihanna told Vogue.
‘There is so much history and legacy here, and I wanted to honor that by paying tribute to the Avanti.’
The stylish shoe comes in black and white or solid silver and features a vintage leather upper and gum sole.
Fenty x Puma started back in 2015 and the Super Bowl Halftime Show performer called this relaunch ‘a bit of a family reunion.’
She added: ‘Coming back to Puma as a mom, in a new space, allowed for new perspectives and ideas.’
The first shoe offered back in 2015 in the first Fenty X Puma collab was the Creeper style, but over the years the Rude Boy singer also went on to design several other products including faux-fur slide sandals and apparel for Puma.
The mom of two posed in two different outfits in black and grey around a set that looked like a deconstructed soccer ball
The Grammy winner’s hair was slicked back and she wore iridescent eye shadow and berry lips
The shoes come in a range of sizes for men, women and children
‘This time around, we expanded our creations to kids, ’cause I selfishly want my boys in everything their dad and I wear or design,’ Rihanna told Vogue
‘We had to extend the line to kids so the whole family can be a part of this,’ she told Footwear News
The Pon de Replay hitmaker’s Avanti sneaker is a hybrid between the King football boot made famous by soccer icon Pelé in 1968 and the brand’s Easy Rider running shoe
The shoe retails for $160 for adult sizes, $95 for preschool sizes and $80 for infant sizes
‘Digging into Puma’s archives is always incredible,’ Rihanna told the outlet
‘There is so much history and legacy here, and I wanted to honor that by paying tribute to the Avanti’
The stylish shoe comes in black and white or solid silver and features a vintage leather upper and gum sole
The Creeper became the most popular sneaker in 2016 and crashed the brand’s website every time it was restocked.
Rihanna took home Footwear News’ Shoe of the Year that same year.
The Avanti line is a return to the Barbados native’s sneaker roots with the brand.
‘Football is a universal language that brings people together from all over the world, all walks of life, and I wanted to pay homage to that,’ Rihanna told the outlet of her soccer-inspired collection.