Beyoncé and Post Malone Boost Levi’s Stock Price Following “Levii’s Jeans” Collab

Stocks rose by 20 percent and received the ‘Beyoncé bump’ from the singer’s eighth studio album.

Levi’s has gotten a surge in stock popularity thanks to a track on Beyoncé’s new album, Cowboy Carter.

Towards the midpoint of the LP, at track 17, is “Levii’s Jeans,” a collaboration between Bey and Post Malone. Not only was the link-up between the two artists unexpected, but made Levi’s stock jump by 20 percent, as acknowledged on CBS News by Levi’s CEO Michelle Gass.

“I would just say that denim is having a moment and the Levi’s brand is having a powerful moment around the world,” Gass said.

She continued, “One of the things that really is significant about the Levi’s brand and we place a lot of emphasis and investment is making sure that Levi’s brand remains in the center of culture. And I don’t think there’s any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us.”


youtube.com

After Cowboy Carter dropped, Levi’s official Instagram page also made a subtle reference to the song’s title.

Instagram

As Cowboy Carter is currently the most-streamed album on Spotify this year, featured on the LP were Black country music acts like Tanner Addell, Reyna Roberts, Shaboozey and Tiera Kennedy, who received their first U.S. Spotify entries earlier this month.

Twitter: @PopCrave

The ‘Beyoncé bump’ in fashion has been monumental whenever the signer acknowledges a clothing brand in her music. On “Summer Renaissance,” the final track from her 2022 album Renaissance, Bey made reference to Black-owned fashion line Telfar, making searches for Telfar items on resale site TheRealReal jump by 85 percent, per Vogue.

Related Posts

HOT NEW : Ryan Reynolds reveals if his and Blake Lively’s fourth child’s name is on Taylor Swift’s new album

The IF actor welcomed his fourth child with the It Ends With Us actress in early 2023  While we may have gotten the names of Ryan Reynolds’ and Blake Lively’s second and…

Hugh Jackman shares heartwarming family birth – after his children revealed they were ‘worried’ for their dad following split from Deborra-Lee Furness

Hugh Jackman announced some exciting news on Monday when he revealed a very anticipated birth finally happened in his home.The Hollywood star, 55, took to his Instagram Stories…

Hugh Jackman shares heartwarming family birth – after his children revealed they were ‘worried’ for their dad following split from Deborra-Lee Furness

Hugh Jackman announced some exciting news on Monday when he revealed a very anticipated birth finally happened in his home.The Hollywood star, 55, took to his Instagram Stories…

SEE : Sad detail in Hugh Jackman’s bachelor pad following his split from wife Deborra-Lee Furness

Fans have pointed out a sad detail in Hugh Jackman‘s latest selfie from inside his bachelor pad in New York City following his split from wife Deborra-Lee Furness.The 55-year-old actor shared…

HOT NEWS : Deborra-Lee Furness breaks silence on split from Hugh Jackman as she reflects on her life as a single woman

Deborra-Lee Furness has spent the months since her shock split from husband Hugh Jackman reflecting on her new single life.The pair split in September last year, and last week,…

The Worst Things Wolverine Has Ever Done: Killing X-Men, Creeping On Mary Jane & More

From all the X-Men movies, including the acclaimed “Logan,” to animated series like “X-Men ’97,” Wolverine is one of the biggest fan-favorite Marvel superheroes. With razor-sharp indestructible…