All the facts you need to know about Kourtney Kardashian’s lifestyle brand Poosh.

Kourtney Kardashian has come a long way since being called “the least interesting to look at” in comparison to her famous siblings. Today Kourtney is happily engaged to Travis Barker, and her Instagram is a constant feed emulating the motto of living your best life. The CEO and founder of Poosh is making her life very interesting to look at. And for fans of the eldest Kardashian sister, Poosh’s website is the closest way to keep up with Kourtney.

As depicted on Keeping Up With The Kardashians, once Kourtney started having children she became more health conscious and took her wellness lifestyle seriously. This lead to the beginning of Poosh, which is her health and wellness lifestyle brand. According to the Poosh website, “Our mission is to EDUCATE, MOTIVATE, CREATE, and CURATE a modern lifestyle, achievable by all.” Since launching in 2019 Poosh has become a lifestyle, a motto, and a verb used by Kourtney herself and loyal Poosh followers. Poosh is a one stop shop for healthy cooking guides, beauty hacks, relationship and sex advice, fitness tricks, and much more. Here are some surprising facts about Poosh.

6How Kourtney Came Up With The Idea For Poosh

Kourtney was inspired to create Poosh during brunch with a friend, while discussing the current market of online lifestyle brands. In the pre-Poosh days, lifestyle guides like GOOP and Violet Grey already existed, but they typically recommended items that came with a heavy price tag and weren’t relatable for everyday consumers. After the launch of Poosh in 2019 Kourtney told Paper, “It really felt like there was a space missing that didn’t feel welcoming, and non-judgmental. More like a conversation…Poosh is about a way to live, not necessarily which items to buy. But I do like having that, too. We just did my favorite table napkins, which are $8. Things for everyone.”

5Poosh Has A Sentimental Meaning

In 2019 Kourtney announced on her Instagram she was launching her own company called Poosh, and little information was given about the brand at the time, other than the name. Longtime Kardashian fans instantly recognized the meaning of the name Poosh, while others were left confused, or thought it sounded strangely similiar to Gwyenth Paltrow’s GOOP brand. “Poosh” is actually Kourtney’s daughter Penelope’s nickname. Often times Kourtney, or Penelope’s father Scott, will post images of Penelope on Instagram referring to her as “Poosh.”

4Kourtney’s BFF Is The COO

(Just to clarify, COO in the world of Poosh is Chief Content Officer.)

Kourtney retains the CEO title and trusts her longtime friend Sarah Howard to oversee all content Poosh creates and posts. Kourtney fans and fans of Keeping Up With The Kardashians will already know who Sarah is, as she was occasionaly seen on the show and is often spotted on Kourtney’s Instagram feed. Poosh still relies heavily on Kourtney being the face of the company, however recently they’ve expanded their social media precense to posting a variety of models and beauty industry leaders. And when Poosh doens’t feature Kourtney, chances are Sarah makes an appearance.

3You Can Actually Find Affordable Everyday Products

Poosh is a wellness market haven with a wide variety of “stuff.” They offer guides, lists, tips, tricks, recipes, and products that are all meant to promote a healthy lifestyle. It’s hard to imagine any Kardashian-Jenner using products everyday people use given their extravagent wealth and lifestyle. But you can find plenty of affordable and trusted products scattered throughout the Poosh website, that are advertised as being curated, or specially selected, by the trusted Poosh team. Under the website’s “All Products” section you can browse items for skincare, fitness, kitchenware, bedding, and beyond. You can find things for under $20, $500, or a bundle of items for over $1,000. Whatever your price range is, Poosh seems to cater to all demographics.

2How Much Money Is Poosh Worth?

As of 2021 Poosh is offically considered to be a million dollar company. According to Net Worth Spot, Poosh has a net worth somewhere between $15 million and $25 million dollars. Most of this income is generated through their E-commerce marketplace, where customers can buy their recommended products directly from the website.

1To Poosh Or Not To Poosh? Fans Are Divided

It’s been two years since Poosh launched its website, and the internet still doesn’t know how to feel about the brand. Since 2019 Poosh has expanded their content, products, and general brand messaging. In the beginning Poosh relied heavily on Kourtney’s personal involvement and endorsement of products. Today though, Poosh has its own identity. Yes, Kourtney and the Kardashian-Jenner’s are still heavily featured, and have their own section on the website.

So why exactly does the internet remain undecided when it comes to “Poosh-ing?” One of the reasons has to do with the amount of content. Some people are fans of the constant flooding of Poosh related posts on their timeline, and enjoy being in the know about new products or new lifestyle hacks. Others find the amount they post to be overwhelming and repetitive content, leaving some wondering if Poosh is simply just a clickbait website. Some Reddit users question the authenticity of the website’s posting, and if the products and guides are truly curated, as promised by the brand’s mission statement. Or, are there just a bunch of copywriters behind a computer somewhere being paid to churn out catchy healthy lifestyle phrases. Like any other brand though, especially in today’s savage internet culture, Poosh is still a young company that is growing, expanding, and learning what their shoppers want. However the internet may feel, it doesn’t seem like striving to live your best Poosh life is slowing down anytime soon.