We can usually see a celebrity couple from a mile away via headlines, interviews, and paparazzi shots of coffee dates. But every so often, a slow-burn relationship comes along, like Taylor Swift and Travis Kelce, which sneaks up on the public and makes many wonder, how did this happen? These celeb couples have a surprising impact because they reveal their relationship slowly, which feels — dare we say — authentic.

After Kim Kardashian and NFL wide receiver Odell Beckham Jr. were all smiles leaving an Oscars party together, fans wonder if they’re going for the Taylor-Travis impact: a slow reveal that makes us do a double take

Though the couple is not yet official and the PDA is sparse, rumors have been circulating ever since June 2023, when the SKIMS founder hinted about a new man named “Fred” on season 3 of Hulu’s “The Kardashians.”

While the 42-year-old businesswoman and 31-year-old athlete may be trying to stoke some mystery — a la Swift and Kelce — many fans are not buying it. “They will never have a Kelce/Swift impact. Ever,” wrote one person on X.

The buzz first started to gain momentum in September 2023 when an anonymous source confirmed their “connection” to US Weekly, citing “great chemistry” but adding, “There’s nothing official, so they’re both allowed to date other people.” The Baltimore Ravens wide receiver and his longtime model girlfriend, Lauren Wood, whom he shares a son with, had recently split.