Audiences are like customers and artists are like sellers. A product that does not care and does not appreciate the buyer will not be successful forever.

According to Bloomberg news agency, singer Taylor Swift earned more than 13 million USD in ticket sales after each show on her global tour. Although most of this money is used to pay production costs, Taylor Swift’s total tour ticket sales are approaching the $1 billion mark, a record that no other artist has ever achieved.

Pollstar data shows that Taylor’s current tour has sales of $300 million and still has 50 more locations across the US before performing abroad. According to Pollstar’s estimates, Taylor could earn $1.3 billion from this global tour.

However, according to the Wall Street Journal (WSJ), the point that attracts the media’s attention is the secrets of success that help Taylor Swift maintain her appeal in the hearts of the audience. The average ticket price for this Eras tour in the US is about 253.6 USD, 134 USD higher than the previous Reputation tour but still attracted 1.1 million attendees.

Most fans are satisfied with Taylor’s tours as she always performs with all her heart, appreciating each audience who buys a ticket regardless of price. Although this is a basic thing for any artist’s tour, not everyone can adhere to this principle when it comes to benefits.

Recently, Taylor Swift announced that she will hold 6 nights of “The Eras Tour” at Singapore National Stadium from March 2 to 9, 2024. This is the female singer’s only stop in Southeast Asia. The show will include 44 songs divided into 10 parts, expected to last more than 3 hours.

Besides, WSJ commented that Taylor knows how to reach fans using social networking platforms, from Myspace, Tumblr to Instagram or Tiktok. These platforms help her reach fans more quickly than traditional radio.

The WSJ believes that respect and not disregard for the audience is one of the factors that help Taylor Swift receive everyone’s support despite increased ticket prices. In addition, his dedication to performing and many other factors have helped this singer score points in the hearts of fans.

Respect the buyer

In the entertainment industry, audiences are no different from buyers and artists are product sellers. Therefore, Taylor Swift clearly understands the importance of appreciating her fans.

Besides, WSJ commented that Taylor knows how to reach fans using social networking platforms, from Myspace, Tumblr to Instagram or Tiktok. These platforms help her reach fans more quickly than traditional radio.

The WSJ said Taylor knows how to handle social relationships, even with those who work with him. The directors and hosts said that Taylor has an extremely good memory of details about their relatives mentioned in the stories. Many people even kept her handwritten thank you cards after completing the program.

WSJ’s source said that Taylor himself or someone in his assistant team will always record information about the characters participating in the show, then the singer will review the information in detail to ensure the conversation is happening. came out the smoothest.

“With Taylor, she always knows where the last conversation with you ended. To be able to do that at her age is amazing, being able to build relationships not only with the audience but also with work partners,” iHeartMedia director Tom Poleman praised.

Know who you are

According to WSJ, one of the reasons why Taylor Swift is friendly with fans comes from this singer’s childhood experiences. At the age of 11, Taylor personally had to “pitch” to record labels with her karaoke record, while her mother and younger brother waited outside in the car. Although this did not bring success, Taylor continued to practice guitar every day, writing songs until he signed his first contract with RCA Records.

Because of this, Taylot understands that he needs a well-coordinated team. Instead of recruiting outsiders with complex teams, Taylor kept only a small staff, including relatives including his own parents, to manage operations.

WSJ sources said that Taylor often tries to stay away from managers and lawyers from outside her inner circle, who only want a share of the profits from her business activities. me.

Having come up on her own with her own talent, not thanks to advertising tricks or a big company behind her, Taylor clearly understands the progressive spirit as well as how to appreciate the audience.

It is for this reason that Taylor always tries to innovate her products to attract fans.

“No Taylor product is the same, even the shows will be different. That’s why people are always attracted to her,” said Taylor’s broker Rod Essig.

Before releasing the album “1989”, Taylor invited some of her fans to her home to listen to new products for evaluation and feedback. This made the 1989 album a successful debut with huge sales as well as more fame for her.