Cowboy boots – an accessory with bold American style – have been “revived” in the fashion world since female singer Beyoncé released the country music album “Cowboy Carter”…

According to consumer behavior research company Circana, sales of country fashion items increased sharply right after Grammy queen Beyoncé released the album “Cowboy Carter”.

This is seen as very welcome news for companies that produce cowboy leather boots – iconic American shoes – as well as items with a “Wild West” aesthetic. wild).

The album “Cowboy Carter” marked a breakthrough in the famous music career of singer Beyoncé. Even before the release of the entire album, Circana also recorded a surge in searches and sales of cowboy boots thanks to the two singles “Texas Hold ‘Em” and “16 Carriages”.

In fact, earlier this year, Louis Vuitton launched its American Western product line during Paris Fashion Week, with the appearance of countless designs inspired by the American West such as cowboy hats or cowboy hats. bolo tie.
BST Fall/Winter của Louis Vuitton

American country style also attracted attention through Taylor Swift’s The Eras Tour, when many fans recreated the image of the singer in her early career as a singer. a country music singer.

And of course, this trend has not escaped the attention of retailers and industry experts.

One of the most mentioned names is probably Boot Barn, a leather shoe company that has seen impressive sales in the women’s boot category in recent times.

Williams Trading analyst Sam Poser said he upgraded his rating on the stock and raised his price target on the retailer to $113 per share, representing an upside of about 12%.

A Boot Barn store

Adding to the momentum for the cowboy fashion segment is the busy start of the horse racing and music festival season in the US. With the above positive trends, Mr. Sam Poser expects Boot Ban’s current quarter and full fiscal year 2024 revenue to surpass Wall Street estimates. Boot Barn shares have risen more than 4% since the beginning of April, despite a decline in the broader market. That contributed to promoting the recovery of this stock in the past 4 months, increasing about 30% compared to the beginning of the year.

Not only cowboy boots but many American Western style products are also receiving positive attention.

Levi Strauss CEO Michelle Gass told analysts earlier this month that the company is still working to position the brand as a bright spot in American culture and fashion. And of course, Levis’ influence was proven when Beyoncé’s album included a song called “Levii’s Jeans” featuring Post Malone.

“I think there is no greater proof than the fact that Beyoncé, an icon of contemporary music and culture, named a song after our brand,” Ms. Michele Gass emphasized.

Ms. Gass further noted that country style is truly on trend, including in fashion and music.