Kim Kardashian shared snaps of herself rocking a skintight Chrome Hearts gown and jewels while posing with the brand’s owners, Richard and Laurie Lynn Stark.
The mom of four, who recently celebrated daughter Chicago’s sixth birthday, showcased her curvy frame in the body hugging backless number.
The 43-year-old businesswoman also hinted on her SKKN brand’s Instagram page that her revamped makeup line and perfume line – formerly called KKW Beauty and KKW Fragrance – would finally be coming back.
Kim has previously said her makeup and fragrance line would come back under her SKKN brand, but during her Tuesday reel she gave the date January 26 and said something was coming – after noting she has heard fans’ request to bring the products back.
For her glam Instagram post, Kim chose a black mesh gown that revealed the nude underlining; the low-cut skintight Chrome Hearts number highlighted her ample cleavage.
Kim a statement silver necklace styled backwards, so that the pendant elegantly hung on her back.
The dark haired beauty posed with Laurie in a store; Laurie looked lovely in a glittering crop top and midi skirt, adding boots.
Kim also posed with Richard Stark, Laurie’s husband and co-owner of Chrome Hearts.
Soon after, Kim hinted that she had an update regarding her makeup and perfumes lines.
The reel was shared on Tuesday afternoon on her skincare brand SKKN’s Instagram page, with the caption: ‘We got the hint. Stay tuned for a BIG announcement,’ adding a lips emoji.
She began reading out fans’ pleas to bring back her KKW Beauty line and her KKW Fragrance brands.
Kim did not outwardly say the beauty and fragrance lines were back and the date of released, but the video ended with the date January 26, 2024 – which appears to be the date either for a ‘surprise’ relaunch or the day she announces their relaunch date – under the SKKN umbrella.
In June 2023, Kim told fans during a Twitter Q and A that she would bring back her makeup and fragrance lines under the SKKN umbrella.
Kim shut down her makeup brand KKW Beauty in August 2021 and her perfume brand KKW Fragrance in May 2022 – with the intention of relaunching them under a new umbrella brand.
At the time, she had not yet announced her SKKN brand; she launched SKKN on June 21, 2022 – over a month after KKW Fragrance shut down on May 1, 2022.
She filed a trademark for a skincare line called SKKN in March 2021, over a year before it launched in June 2022.
In April 2022, Kim clarified that she was not rebranding her beauty and fragrance line due to her split from Kanye West, but rather with the customer in mind.
The businesswoman said the reason behind it all was because she felt bad about the customer having to pay shipping costs at three different websites – KKW Fragrance, KKW Beauty and a potential third one she was planning on opening – skin care focused brand.
She revealed why during her Kim sit down interview with Amanda Hirsch in April 2022 for her Dear Media podcast, Not Skinny But Not Fat.
Podcast host Amanda asked her about her shifting her brands from the KKW name and asked for hints on what the new name will be.
Kim said: ‘I will say that it happened before. Everyone thinks like, oh my God, its just to get the W off. That’s not it. What I really wanted to do was I felt so bad that the customer had to go from KKW Beauty, then we’d go to KKW Skin [which was not yet available and still has not been released] then would go to KKW Fragrance.’
Adding that the customer then would have to deal with ‘shipping costs at three different websites.’
‘I felt so bad,’ noting that then if they wanted to purchase items from her loungewear and intimates brand Skims, it would be another shipping cost.
Her plan she said was to have all of her beauty products – skin, makeup and fragrance – under one umbrella [which she now revealed to be under her SKKN brand] with her Skims as a separate brand.
‘It’ll just be my beauty brand’ where customers can find all beauty items, adding that it is ‘like starting my own’ new makeup brand from scratch.
‘Like a new brand and that makes me so happy. It’s just… I love the process of the whole thing of starting something new,’ Kim said.
On August 1, 2021 Kim also temporarily shut done her KKW Beauty brand for a complete re-haul.
On April 1, 2022, announced KKW Fragrance was shutting down on May 1, 2022 in order to relaunch it under a new name as well alongside her beauty brands.
She launched her hugely successful brand Skims – for loungewear, shapewear and now swimwear – in 2019 and since then, it has doubled in value to a whopping $3.2 billion by 2022.
It has increased her net worth by $600 million, bringing her net worth to $1.8 billion, according to Forbes.
The outlet reported in April 2021 that the reality star was estimated to be worth $1 billion, up from $780 million in October 2020.
Kim’s worth increased from $780 million October 2020 to $1 billion after she cashed in on KKW Beauty by selling 20 percent of the business to Coty for $200 million; the deal was finalized January 2021.
Kim shares four children North, 10, Saint, eight, Chicago, six, and Psalm, four, with ex Kanye West.
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