Louis Vuitton Dropped Jennifer Lopez As A Brand Ambassador After Making Shocking Allegations About Her Behavior
Jennifer Lopez’s attitude and demands compromised her partnership with Louis Vuitton
Jennifer Lopez took the lead in Louis Vuitton’s 2003 campaign, showcasing the brand’s apparel and its iconic monogram bags.
However, despite its success and her large music fan base, Lopez did not return as the face of Louis Vuitton. Her actions upset the executives to the extent that they decided not to collaborate with her again.
In addition to Lopez’s controversial FIAT sponsorship deal, the luxury brand officially parted ways with her after she allegedly took with her Louis Vuitton items worth thousands of dollars.
Why Louis Vuitton Dumped Jennifer Lopez As A Brand Ambassador After Her Ad Campaign Shoot
Jennifer Lopez faced a fallout with Louis Vuitton less than a year after their collaboration was announced. After the completion of their Paris photo shoot campaign in 2003, Lopez allegedly helped herself to an extensive collection of Louis Vuitton merchandise.
Reportedly, Lopez did not limit herself to just a few items but filled bags with shoes, handbags, dresses, and more. The estimated value of the Louis Vuitton items she walked away with exceeded $6,000 (£5,000), according to The Sun. A source told the publication that Lopez even sent back one of her staff to retrieve a forgotten pair of socks.
“There is an unwritten understanding that whenever someone does one of our shoots they can help themselves to a few things.
These are pieces they have worn and really taken a shine to. But Jennifer totally went to town and pretty much emptied the studio.”
Louis Vuitton signed Lopez for their autumn and winter advertising campaign in a deal worth $2.5 million (£2 million) in April 2003.
At the time, designer Marc Jacobs expressed his desire for a contemporary icon to represent the brand, because of Lopez’s sophisticated influence.
When Jacobs announced Lopez as the new face of Louis Vuitton, it was hailed as a stroke of genius, with hopes of expanding the brand’s appeal to the hip-hop crowd, which constitutes a part of her musical fan base.
Before Jennifer Lopez took on the role as the face of Louis Vuitton, the Czech actress and former Wonderbra model Eva Herzigova served as the brand’s ambassador.
Supermodels Who Replaced Jennifer Lopez In Louis Vuitton per Vogue:
Kate Moss
Naomi Campbell
Amber Valletta
Angela Lindvall
Liya Kebede
Karen Elson
Despite the initial excitement during the shoot, the relationship soured due to the reported incident. While representatives for Louis Vuitton refrained from commenting on Lopez’s alleged actions, they stated that her association with the brand was a one-time contract only.
