While hanging out together on stage in London, England in June 2018, the wife (Beyoncé) still sang lyrics accusing her husband of cheating, the husband (Jay Z) responded with an apology song, but now , the two decided to “love again from the beginning” with the rather surprising release of the album ” Everything is Love”, under the common name: The Carters (The Carters).

Considered the final note for the three-album series that Beyoncé herself initiated with “ Lemonade”  (2016) and Jay-Z’s response with “ 4:44″  (2017), “ Everything is Love”  is the grand total. The couple’s brief, concise and complete conclusion after more than a decade of marriage and 5 years of parenthood, experiencing all levels of emotions from passionate love to discord and brokenness.

Before “The Carters” was born, Beyoncé and Jay-Z were two inseparable artists. They write and produce albums together, collaborate and tour together. The R&B queen, with support from the rap king, has continuously released products that are considered masterpieces and easily surpass her contemporaries. But it wasn’t until Carters House that the two truly became one. There is no longer a place reserved for anyone, but a common stage for both to shine and resonate with each other’s reputation.

But is it true that they simply want to announce this good news to the public – those who have placed their trust and then been disappointed in the perfect marriage, without a single crack for the past 10 years? The answer is no. Because why would anyone just watch a movie because of its ending and ignore the climax and drama at the 89th minute? While Beyoncé was still engrossed in jealousy, Jay-Z lashed out at many people: disdaining the Super Bowl Halftime Show stage, criticizing the Academy  for letting him go home empty-handed after 8 nominations at the 2018 Grammys. recently.

After continuing the previous chapter with “ ApeS***”,  the record gradually becomes brighter. The album, in addition to serving as a “curtain” for the drama of the wife flirting, the husband flirting, also opens a new chapter about harmony in both marriage and career of the Carters: love, family and politics. treat. It should be noted that Jayoncé is just a simple name by which the press and public refer to them. Here, Carter is the official stage name recognized by Shawn Corey Carter (Jay-Z’s real name) and Beyoncé Giselle Knowles-Carter (who now has her husband’s surname).

Don’t forget that in 2012, the Carters soon revealed their ambition to become a Hollywood star family when they included the cry of their one-month-old daughter Blue Ivy in the song Glory, helping her become the youngest artist in history . History entered the Billboard charts. This means that in the near future, all members with the last name Carter can use the stage name The Carters as a stepping stone to Hollywood.

This of course does not come naturally but is calculated between both people. To say that they use “tricks” to become famous is not correct, because this couple’s strategy is much more classy. It is built on three interlocking factors: talent, status and politics.

The wife has a better voice than anyone else, and the husband is a producer who is good at creating hits. It would be absolutely correct to say that the Jay-Z and Beyoncé couple is more famous than infamous. But besides that, they also know how to create controversy while still rising above all the trash of the tabloid media. Want to use “tricks” to succeed like them? Let’s have a close relationship of nearly 20 years, a powerful record label backing us, a diva-like voice, a genius songwriting hand and a common stage name combining two of the best names. recording industry.

The reason Beyoncé and Jay-Z are always “hot” is because they are still in the “eye of the storm” in America, where the issue of racism happens every day. As pioneer artists of the #Blacklivematter movement, they have shown how militant their music is, to awaken a society where the right to life of black people is always overlooked. .