As of 2023, Taylor Swift’s total assets are about 740 million USD, according to Forbes . Her main income comes from tours, record sales, merchandise sales, and royalties.

In particular, copyright agreements and advertising contracts for a series of famous brands bring the singer Look What You Made Me Do huge revenue, including Capital One, AT&T, Stella McCartney, Elizabeth Arden perfume. , American Express, Keds, Diet Coke, Walmart…

According to the Los Angeles Times , the 2015 world tour The 1989 World Tour earned more than 250 million USD. And with revenue of 315 million USD and more than 2.6 million tickets sold, the Reputation Stadium Tour became the second most successful tour in 2018, after Ed Sheeran’s Divide Tour .

Taylor Swift performed on stage at Gillette Stadium in Foxborough, Massachusetts on May 19. Photo: Insider.

Swift’s path to becoming a billionaire is not far away when The Eras Tour is taking place and has a huge attraction for fans. Based on the latest report from music business publication Pollstar, The Eras Tour is on track to hit the billion dollar mark. Specifically, the tour’s total revenue is estimated to be up to 1.4 billion USD.

Meanwhile, Forbes believes that the most optimistic revenue of The Eras Tour is even 1.9 billion USD.

In short, if revenue exceeds billions of dollars, Swift will definitely join the ranks of billionaires in the music industry in particular and showbiz in general.

For a long time, the owner of the hit Blank Space was known as a “money printing machine” when he was on the list of the best earning stars 6 times. In 2019, she ranked first, earning more than 185 million USD before taxes in 12 months, surpassing Kylie Jenner and Kanye West.