Taylor Swift’s 2022 has brought her from an already very high position to a new level in the world music industry.

Taylor Swift couldn’t have had a sweeter 2022 with a winning Midnights album on all fronts. It is not difficult to see that, with this successful comeback, not only fans but also the music-loving public in general agree to call Taylor Swift by the title “Music Industry”. Wherever you go, under any new achievement of Taylor Swift, you can easily see this title appearing with great frequency and with no small amount of admiration.

There is no official milestone for when Taylor Swift began to be called Music Industry, but the famous Bloomberg magazine had an article from 2014 with the title: “Taylor Swift is the music industry.” by author Devin Leonard. At that time, Taylor Swift had just released the extremely successful album 1989, breaking many records. That title gradually followed Taylor Swift with a series of products that continuously achieved success afterward.

Taylor Swift was, is, will be and completely deserves this title. Why?

Taylor Swift in her 16th year of operation: “huge” achievements on all fronts. Music Industry is this?

It can be temporarily understood that “music industry” is a metaphor for the fact that Taylor Swift is so successful on all fronts of the music industry, no matter how times change. Taylor Swift sells physical discs and reaps huge sales, the digital sales strategy also brings in huge revenues, the streaming index is always extremely high, not inferior to her juniors, merchandise and accompanying genres consume extremely well. Strong with each comeback, the worldwide tour is continuously sold out despite choosing the largest stadiums and constantly having to add more shows,… Taylor Swift can be described as a “good student”. comprehensive” with all different “subjects” reaping remarkable achievements, from nature to social subjects and even physical education! As for artists, they may be strong in streaming but not strong in record sales. or sell good records but not many people spend money to buy tickets to attend concerts,… then here, Taylor Swift “balances” everything, there is no area that makes her and her crew afraid, even continuously creating bad memories. new world continent. And this is what makes fellow artists “afraid” every time she makes a comeback.

In the streaming era, Taylor Swift has still become a physical disc sales phenomenon with an unprecedented record: the only artist in history to have 5 albums selling over 1 million copies. She even contributed to “reviving” the consumption of vinyl records, cassette tapes,… which were genres that seemed to have passed away and no one bought them anymore. Previously, when Adele could only sell less than 1 million copies of her comeback album after 5 years, public opinion judged that the era of selling more than 1 million copies in the first week was forever over, and Taylor Swift returned. to prove that statement completely wrong.

While many of Taylor Swift’s peers of the same generation are gradually “falling behind” in the era of overwhelming streaming, she still continuously reaps a series of streaming records. The album Midnights brought in nearly 200 million streams. This proves that Taylor Swift’s music always maintains its appeal across all generations, no matter how the way of listening to music changes. She also built for herself a “loyal” audience all over the world, ready to “fight” with the female singer with each comeback.

For an international artist, revenue from touring can be considered a “gold mine”, contributing the largest amount to their assets. Taylor Swift is no exception. If in previous albums, Taylor Swift would always have a tour accompanying an album to promote, then with the latest tour – The Eras Tour, there will be up to 4 albums “packed” in to promote during the tour. this show. On the day the ticket sales opened, of course the website crashed in an instant when it was estimated that up to 14 million people “lined up” online to win a spot at The Eras Tour. The number of tickets sold was so terrible that it created a wave of controversy about the ticket seller’s manipulation of the market, causing people who really needed to buy tickets to not be able to get them and had to buy them on the black market at low prices. ridiculously expensive price.

Taylor Swift’s charisma: an outstanding artist with the mind of a talented businessman

Taylor Swift works in music with the heart of an artist and the mind of a businessman, which is what analysts see when looking at her career. The way Taylor Swift releases each album also continuously creates “twists” that make the public “spin” like a pinwheel, the audience does not know what she will do next. First is the transition from a “Country Music Princess” in the early albums to completely catchy Pop music with the album 1989 (2014). Next was the “transformation” to the more powerful, darker and “thirsting for revenge” image of the “Snake Queen” in Reputation (2017) and then turning back to the gentle image of Lover (2019). Critics “criticized” the quality of Taylor Swift’s music going down, but she took advantage of the Covid-19 epidemic period to release a pair of albums that were praised by experts: folklore and evermore (2020). And when many people were afraid that Taylor Swift would make too “academic” music, she returned with catchy pop material with a bit of influence from 1989 with Midnights (2022). “Scary” is that with each genre of music she has achieved great success, even earning Grammys for each different genre of music. Taylor Swift’s artistic ability and songwriting talent do not seem to stop as she still has new experiences cherished in her next projects. “Scary” is that with each genre of music she has achieved great success, even earning Grammys for each different genre of music. Taylor Swift’s artistic ability and songwriting talent do not seem to stop as she still has new experiences cherished in her next projects. “Scary” is that with each genre of music she has achieved great success, even earning Grammys for each different genre of music. Taylor Swift’s artistic ability and songwriting talent do not seem to stop as she still has new experiences cherished in her next projects.

Along with the new albums, Taylor Swift is also “stirring up” with the release of re-recorded albums “Taylor’s version” – with the recording copyright belonging to her and no longer to Scooter Braun. Already having a foundation from noisy disputes and lawsuits claiming copyright, re-recorded and re-released albums are as anticipated as new products. Almost like “new wine in old bottles”, Taylor Swift is still clever enough to add a little new unpublished material to ensure that every time she releases a new product, it will be the focus of public opinion.

The way Taylor Swift “teases” new products can be called masterful, especially sowing “Easter Eggs” that make global fans always passionate about discovering. From the “hidden meanings” placed in MVs, intentional date numbers, mysterious captions and images… Taylor Swift makes her entire music career a giant “game”. Huge with many “levels”, many “missions” throughout, lasting through “screens”. Listeners of Taylor Swift’s music will of course always be encouraged to dig deeper and learn more to solve these “Easter Eggs” – something that almost no other artist in history has ever done.

Besides, the way Taylor Swift “plays” with social networks also attracts the public’s attention with each comeback. Before the “dark” period of the Reputation album, Taylor Swift used social networks quite diligently to update information and interact with fans quite often. However, since Reputation, an era opened for a more “mysterious” Taylor Swift – the consequence of a series of huge scandals previously caused by husband and wife Kanye West & Kim Kardashian – the singer’s entire social network returned to a state of complete silence. Deeply hurt by countless unjust criticisms from the online community, Taylor Swift almost “dives” from all social media platforms. Occasionally she only appears to post important information (and of course it almost always causes a stir. Typically, she posted on Tumblr a post accusing Scooter Braun of ‘stealing’ recording copyrights, creating global public opinion). Coming to the era of the midnight album, Taylor Swift made fans feel like they were “opening a flag” in their stomachs when she overcame their fears, interacted strongly with fans as well as diligently updated on all social networks, including creating trends on TikTok.

Of course, in one way or another, be it objective or subjective, the noise surrounding Taylor Swift’s personal life, music, and career also adds “spice” to her career. She became even more charming and unforgettable. The endless noise with the couple Kanye West – Kim Kardashian, the “hidden” times about rivals, the long and short love affairs,… all of which always make Taylor Swift’s name maintain a constant “heat”. custom.

And finally: a RESPONSIBLE artist!

And above all, what makes Taylor Swift known as the music industry is because she is an extremely responsible individual in running the giant music machine. Taylor Swift has used her influence to speak up for artists, demanding legitimate rights for artists before the “tycoons” of record labels and distributors. Thanks to Taylor Swift, many young and vulnerable artists can receive their legitimate rights without being “oppressed”.

First of all, there is the “battle of wits” between Taylor Swift and Scooter Braun over the ownership of the recordings of all 7 first studio albums of her career. After Taylor Swift created huge buzz globally, many artists then followed the singer’s example to gain ownership of their recordings later – which was a giant step forward in terms of awareness and rights of artists.

Previously, Taylor Swift in 2014 also pioneered in “confronting” giant Spotify by demanding a legitimate profit rate for artists released on this platform. Taylor Swift immediately removed all of her songs and albums from Spotify to express her voice and protest against injustice. In the end, Spotify had to bow down and make concessions to increase the revenue rate of artists on the platform to be able to welcome Taylor Swift back.

For a brief overview: before Taylor Swift was 33 years old, with 16 years of activity, she had a total of more than 100 billion streams on all music platforms, more than 400 million disc units sold, more than 1 billion in revenue from the tour. This helps Taylor Swift have a net worth of more than 550 million USD, always appearing in the top 10 richest female artists globally. More than 35 Guinness world records and 900 large and small awards (including 11 Grammys, 40 AMAs, 29 BBMAs, 14 VMAs) also belong to one and only Taylor Swift. These numbers certainly do not stop when Taylor Swift is in her active stage in music.