In a move that reverberates around the music sphere, Coke Studio has announced the onboarding of a triad of powerhouse artistes: Asake, Rema, and Ayra Star, in an alliance aimed at pushing the boundaries of musical diversity and reshaping the global sound experiences.
With the induction of the trio to the existing ensemble of BNXN and Maryorkun, Coke Studio is ramping up the firepower, promising a sonic surge that echoes far beyond their studio walls.
While the collaboration of Rema, a musical dynamo challenging the norm with his unique spin on Afrobeat, trap, and R&B, p with Coke Studio, looks to shatter artistic barriers, further chiseling the indomitable legacy of Coke Studio; Asake’s alliance with Coke Studio is set to be a supernova of harmonious elevation, soaring the brand to stratospheric heights
Ayra Star, the celestial prodigy, is expected to enhance Coke Studio’s dedication to cultivating rare talents and championing a global music culture that knows no bounds.
Speaking on behalf of the power trio, Asake remarked, “Coke Studio has amplified the pulse of the global music scene, we are thrilled to be a part of its rhythm. Together, we are set to create a cross-genre symphony that resonates far beyond our shores and echo in the hearts of music lovers worldwide”.
The Marketing Director at Coca-Cola Nigeria, Yusuf Murtala, explained that the essence of Coke Studio is for musical innovation and unity, while describing the collaboration as epitomizing the company’s commitment to encouraging a ‘mosaic of voices’ within the music community, and setting a fresh benchmark for creative genius.
Coke Studio is set to host a lineup of exclusive showcases, including concerts and interactive fan experiences, to commemorate this historic fusion. The events are aimed at, not only showcasing all the diamonds in the Coke Studio’s roster in Nigeria like BNXN, Ayra Star, Mayorkun, Rema, and Asake, but also providing a sneak-preview into the charismatic symphony brewing within the studio walls.
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