Taylor Swift Eras 2024 tour: Merchandise you can buy to show you are a true Swiftie

Taylor Swift is bringing her Eras Tour to the UK next summer and before tickets go on sale next week, fans are already snapping up merchandise to show their loyalty to the legendary pop star.

The Cruel Summer singer will be performing shows in London, Liverpool, Cardiff, Edinburgh and Dublin as part of her global Eras tour, and demand for tickets is expected to be phenomenal.

With a strict ticket-buying process already in place, fans who are waiting to see if they have been lucky enough to receive their email code could be browsing Taylor Swift merchandise to keep their spirits up in the meantime.

Official merchandise can be a little pricey but hardcore Swifties will be willing to spend whatever it takes to get that ticket, so won’t mind also showing their fashion support too.


Taylor Swift performs onstage during “Taylor Swift | The Eras Tour ” at Paycor Stadium 


Image:
Getty Images for TAS Rights Mana)


Belting it out at Paycor Stadium 
Image:


Getty Images for TAS Rights Mana)

With Amazon Prime Day launching on July 11, savvy Swifties could also find themselves some Taylor-related products including unofficial T-shirts, hoodies and water bottles at bargain prices if they want to go down a cheaper route.

Before the ticket-buying frenzy begins on Ticketmaster next week, we’ve already chosen our favourite merch from the official Taylor Swift website, along with other alternatives.

The Eras Tour Live Photo T-Shirts

The official Taylor Swift Eras Tour T-Shirts are available for £35


The official Taylor Swift Eras Tour T-Shirts are available for £35 
Image:
Taylor Swift Official)
Whether she is looking resplendent in that iconic furry purple coat, or channelling Stevie Nicks in a seventies orange maxi dress, what fan wouldn’t want to wear Taylor emblazed across their chest?

With a full list of tour locations on the back, these official Taylor Swift Eras tees are available for £35 and come in a selection of sizes from S to 3XL.

Taylor Swift Eras Tour T-shirts on Amazon

Amazon is selling unofficial Taylor Swift T-shirts for £13.99
Amazon is selling unofficial Taylor Swift T-shirts for £13.99 

Image:
Amazon)
If fans don’t mind purchasing items that aren’t official, Amazon is selling this unofficial Eras tour T-shirt that comes in a selection of colours and sizes for £13.99.

Featuring the American tour dates on the back, and the Taylor Eras image on the front, it’s a good choice for fans who would rather save their money for the ticket sales.

Midnights Album Cover Long Sleeve T-shirt

The Midnights Album Cover Long Sleeved T-shirt is £55
The Midnights Album Cover Long Sleeved T-shirt is £55 
Image:
Taylor Swift Official)
Go retro with this long-sleeved t-shirt featuring the iconic Midnights album cover image on the front.

The design also features “13 tracks”, “Oct 21, 2022”, “Taylor Swift Midnights”, and “Friday Meet me at midnight” printed on the front for true Taylor fans, and at £55 it’s a good choice for the chilly British weather.

Made from 100% cotton material, the long-sleeve design can be worn all year round.

Midnights Unisex Long Sleeve T-Shirt from Amazon

Over on Amazon, there is a cheaper £17.99 alternative to the official long-sleeve Midnights Tee. Available in black, the ‘Midnights’ design is a nod to the singer’s tenth studio album and comes in a selection of unisex sizes.

The same design is also available in a black-and-white raglan style, which comes in men’s sizes too for Swifties of all shapes and sizes.

The Eras Tour mug

The official Eras Tour mug is just £20
The official Eras Tour mug is just £20 
Image:
Taylor Swift Official)
Enjoy coffee with Taylor in this official Eras Tour ceramic mug.

Featuring an all-over print of Taylor Swift photos and “Taylor Swift The Eras Tour” printed on the bottom, the mug costs £20.

The 15oz mug is 100% ceramic, and safe to use in the microwave, but to ensure the design stays fresh and new like Taylor’s music, it is recommended for dishwasher use.

Taylor Swift fan mugs

The Taylor Swift Albums Mug is one of many designs available on Amazon
The Taylor Swift Albums Mug is one of many designs available on Amazon 
Image:
Amazon)
Amazon has a wide range of Taylor-inspired mugs to choose from. The Taylor Swift albums mug lists all of her offerings in album cover fonts, while the Midnights mug features that iconic lighter flick and a two-tone ceramic design.

There are also some great ideas for gifts for Swifties, with sayings such as “It’s a Taylor thing, you wouldn’t understand”, “I’m a Swiftie” and “In this house we listen to Taylors version”.

Prices range from £6.95 to £13.95.

Taylor Swift muscle tank

Less is more with the £40 Taylor Swift muscle tank top
Less is more with the £40 Taylor Swift muscle tank top 
Image:
Taylor Swift Official)
Whether you’re working out at the gym, or looking cool on a sunny day, this tank has a gold rib collar and “Taylor Swift” printed in metallic gold on the chest.

Made from 100% cotton, the Taylor Swift muscle top costs £40.

Tank-loving Taylor fans can also choose from the Midnights Album Cover Tank with its retro image for £55 or the tie-dyed “Its just a summer thing” tunic tank dress for £45 with “Taylor Swift, Est. 1989″ printed on the bottom right.

Team Taylor Tank Top

Fans looking to show their allegiance can snap up a £16.69 Team Taylor tank top on Amazon, that comes with pink writing on an otherwise plain black sleeveless vest top.

There is also a cute “It’s me, Hi, I’m the problem it’s me” tank top that comes in a choice of Inky Blue or Purple, with prices starting from £20.80.

The Eras Tour Hoodie

The Taylor Swift official Eras hoodie is available for £75
The Taylor Swift official Eras hoodie is available for £75 
Image:
Taylor Swift Official)
The most sought-after item of all musical merchandise is always the official tour hoodie.

With the Eras Tour hoodie featuring that instantly recognisable image of Taylor’s journey through all her musical eras, this hoodie could be as hard to get hold of as tickets to see her.

This design comes in a beige colour for £75, and other designs are available featuring killer Taylor slogans and lyrics including “Karma is a cat” “Draw the cat eye” and “You can’t get rid of it.”

Taylor Swift Eras Tour supporters hoodie

Amazon has a range of unofficial Taylor-related clothing
Amazon has a range of unofficial Taylor-related clothing 
Image:
Amazon)
Perfect for the journey to and from the show, this Taylor Swift Eras Tour supporters hoodie features “Taylor Swift The Eras Tour” on the front and a list of American dates on the back.

Machine washable, it comes in a choice of grey, pink, red or white colour ways, and is available in sizes XXS to 4XL.

With a pullover hoodie and a handy kangaroo pocket, and at £17.99, this hoodie looks comfy enough to wear every day.

The Eras official tour poncho

The Eras Tour Poncho is just £10
The Eras Tour Poncho is just £10 
Image:
Taylor Swift Official)
Stadium gigs can be at the mercy of the British weather, and even though she is visiting us in the summer of 2024, there is always a high chance of rain.

This tour poncho features an all-over print of photos of Taylor Swift and a pouch with “Taylor Swift The Eras Tour” printed on the front and is available for £10.

For fans who are just looking for something to keep them dry should it rain, the £9.99 Soppy Waterproof Rain Poncho is on Amazon and comes in a range of plain colours including black, green and blue.

Lightweight enough to be folded up nice and small to fit in your gig bag, the one-size-fits-all premium poncho has been designed to throw over whatever you are wearing and will even fit over your backpack to keep your belongings dry.

It even comes with a transparent brim on the hood to protect your make-up from running in the rain.

Eras Tour Bag and Keychain

The official Eras tour tote bag and key chain set is £45
The official Eras tour tote bag and key chain set is £45 
Image:
Taylor Swift Official)
A great gift for anyone who wasn’t lucky enough to get a ticket, this adorable Eras tour bag and keychain set is £45.

The Navy tote bag features a photo of Taylor and “Taylor Swift The Eras Tour” bracelet design printed on the front with album names and bracelet design on the back. It also includes a beaded keychain with “TS”, heart and star beads.

Taylor Swift tote bags

The £15 "Taylors Version" tote bag from Amazon
The £15 “Taylors Version” tote bag from Amazon 
Image:
Amazon)
Adorned with cowboy boots, guitars, broken hearts and, of course, the number 13, the Lyric Inspired Tote Bag is £15.89 on Amazon.

One of many Taylor-style tote bags, this one measures 39 cm by 34 cm and the simple canvas design can be machine washed in between uses.

There are other designs to choose from including “Karma is a cat”, “Midnights” and, of course, The Eras Tour.

RED (Taylors Version) Eras Wine Charms

The set of nine wine charms can be all yours for £34.99
The set of nine wine charms can be all yours for £34.99 
Image:
Taylor Swift Official)
Enjoy a tipple with Taylor with this cute set of nine wine charms.

Each one features Red (Taylor’s Version) Eras illustrations of Taylor Swift with silver ring clasps that fit around the stem of your wine glass.

A unique gift for every Swiftie, this set will set you back £34.99, perfect for when you feel the need to say “That ain’t my Merlot.”

Lyric jewellery with album gift cards

The album inspired designs come with their own little gift card
The album-inspired designs come with their own little gift card 
Image:
Amazon)

For fans who would rather wear pretty things around their neck than on the stem of their wine glass, these Singer-Inspired Necklace Gifts are so super cute.

Made from high-quality stainless steel, the necklaces cost between £14 and £23 and fans can choose from ‘Folklore’, ‘Speak Now’, ‘Reputation’ ‘Lover’ ‘1989’ ‘Fearless’ and ‘Midnights’ designs.

Amazon Prime Day takes place on July 11 and 12 this year, and Taylor Swift fans could grab great deals in fashion to help find the right outfits to wear to the shows.