Pop star Dua Lipa and sportswear company Puma are at it again! The two are launching the second installation of their collaboration, dubbed Flutur, with sportswear pieces filled with bright, electric colors, and retro, curve-skimming silhouettes, paying homage to “old-school rave culture.”
Taking a page from the books of Lizzo and Megan Fox, Lipa hopped on the Barbiecore bandwagon, posing with freshly-dyed popping pink tresses to further accentuate the super-charged, neon colors of the collection.
With bold, contrasting shades of orange, purple, and cotton candy pink, and holographic detailing, the ᴀssortment features graphic referee striped jerseys, tracksuits, Puma bowling bags, sneakers, and more.
Lipa’s signature ʙuттerfly motif finds itself front and center of the Flutur collection, inspired by vintage rave posters; the insignia represents growth and evolution.
“The ʙuттerfly represents transition, metamorphosis, and new beginnings,” Lipa said in a press release. “I felt like in the beginning, when I first started working on drop one, the ʙuттerfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.”
Evoking Lipa’s beloved Y2K aesthetic, the uniSєx collection was conceived with the help of longtime Puma collaborator (and Lipa’s friend), multi-hyphenate creative Billy Walsh. “We’ve been collaborating together and designing one of these together which has been really exciting,” Lipa said in a behind-the-scenes clip.
Surrounded by the dance crew from her ongoing Future Nostalgia tour, the Service95 founder and her team were choreographed by John Byrne and pH๏τographed by Jordan Hemingway.
The sportswear juggernaut and “Levitating” artist released their first drop in December of 2021. Flutur Drop 2 will launch in two separate parts, totaling in over 30 pieces. Part one will be available beginning on July 14 in Puma stores, select retailers, and online, while the second part will release on July 28.
News
Bruno Mars Abruptly Cancels Sold Out Concert In Israel After ‘Militant’ Group Launches Attack Killing More Than 200 Civilians
Bruno Mars Bruno Mars Abruptly Cancels Sold Out Concert In Israel After ‘Militant’ Group Launches Attack Killing More Than 200 Civilians War has broken out in Israel….
“Phenomenon” Bruno Mars caused a fever in the music industry after 4 years of absence
The male singer of famous hits in the international music industry, such as “Just the Way You Are”, “Grenade”, “The Lazy Song”, “Uptown Funk!”… has just reappeared….
Fans Question Bruno Mars about Where He Had Been after He Trolls Artists over Grammy Snubs
A few days after “Just the Way You Are” crooner dropped a witty Grammy-related post on social media, fans have begun asking him when he would release…
Nick Cannon thinks Bruno Mars has more hits than Beyoncé and Taylor Swift
Beyonce and Bruno Mars performed together at the Super Bowl 50 halftime show. Nick Cannon thinks Bruno Mars has more hit songs than Beyoncé and Taylor Swift….
FENDER HONORS GRAMMY-WINNING ARTIST, MULTI-INSTRUMENTALIST, SONGWRITER, AND PRODUCER BRUNO MARS WITH ARTIST SIGNATURE STRATOCASTER GUITAR
The Bruno Mars Stratocaster® Features the All New Mars Mocha Heirloom™ Finish, 1969 Vintage Stratocaster® Neck Shape and a Custom-Set of Bruno Mars Pickups that Personifies Mars’ Unique Style…
Bruno Mars Cancels Israel Show Amid Hamas Attack
Bruno Mars performs on December 02, 2016 in Los Angeles. B LACROIX/WIREIMAGE Bruno Mars’s sold-out concert in Tel Aviv on Saturday has been canceled, its promoters announced…
End of content
No more pages to load