Global ice cream brand Nuii has named Game of Thrones and Dune actor Jason Momoa as its newest brand ambassador.

In its latest campaign, which will be visible across TVC, OOH, print and digital advertising, Momoa brings to life the “Choose your next adventure” brand message.

The Nuii (which means “big, plentiful, great” in Hawaiian and Maori) brand ambassador is shown temptingly asking the audience “Are you hungry for adventure?” while walking along a beach eating its best selling Australian Macadamia and Salted Caramel ice cream.

The campaign, which aims to increase Nuii’s visibility across Europe and the Balkans, will also be supported by social media activity across the likes of Instagram and TikTok.

“We are delighted to welcome Jason Momoa into the NUII family,” said group marketing manager, Alicia Munday.

“Jason’s passion for travel, adventure and the environment connects with our brand’s mission to take you to a place that’s a little wilder than the everyday with our ice creams.”

“We are excited about the possibilities that this partnership brings and look forward to the incredible impact we will create together.”