Kansas City Chiefs star Travis Kelce’s relationship with international pop sensation Taylor Swift has been the biggest story in entertainment for the last few months.

When Kelce claimed his third Super Bowl championship last month, his fairy tale story with Swift was kicked up a notch.

Over the past few weeks the pair has set the internet ablaze for everything ranging from Kelce breaking one of Swift’s big rules while in Las Vegas to photos of Kelce’s tiny ‘package’ causing an uproar to their controversial clubbing video.

This week, they did it again.

In a now-viral video, Kelce can be seen running his hands all over Swift’s body at a recent show:

Given how rabid of a fan base Swift has, reactions to her intimate moments with Kelce poured in immediately:

 

By any objective measure, Kelce and Swift are the most famous couple in the world right now.

They occupy the perfect space within the larger cultural zeitgeist where both sports fans and music fans are deeply invested in them.

 

Because of that, the spotlight on their relationship doesn’t figure to dim any time soon.

What will Kelce and Swift ultimately go viral for next? Time will tell.