We wanted to gift her even more Kelce-themed products. So, we sent those to her and then we were hoping that she would give them to Taylor. And she did.”

Ever since Swift hit the suite rocking her meaningful ring, Bordner’s sales have soared.It immediately went on fire. Everything is insane. The site apparently slowed down because there were so many people on it. We sold out of things immediately,” Bordner said.

“It was just absolute chaos, but it was very exciting. So, this is definitely a once-in-a-lifetime thing.”“It’s just been a crazy whirlwind and we’re just trying to take of take advantage of everything we can and sell as much as we can and show appreciation as much as we can for Donna and Taylor and everybody,” she told KMBC.

The tiny red jersey ring wasn’t the only gifted sparkle Swift sported on game day; she also flashed a diamond tennis bracelet from Wove that spelled out “TNT” — for Taylor and Travis, of course — that the brand’s lead jeweler, Kendall Junck, later.