On Friday, a new video for Coach was released featuring Jennifer Lopez dancing on a rooftop in a stunning black sequined gown and high-heeled black boots. As a representative of the brand, the 54-year-old singer was seen holding a silver purse from Coach while showcasing her signature hip-shaking moves reminiscent of her Fly Girl days on TV’s In Living Color. In the campaign, titled Wear Your Shine, Lopez talks about having the courage to be real, urging viewers not to conform to societal expectations but to embrace their individuality. Lopez can also be seen donning Coach’s high-neck sequin dress and metallic Tabby shoulder bag 20 in the original campaign video. This latest project follows her recent feature on the cover of ELLE’s Women In Hollywood issue.

On Friday morning, Coach released a brand new video featuring the multi-talented Jennifer Lopez.

The mythical creature known as the siren was spotted swaying to some music on a rooftop while donning a fancy black sequined dress and some killer high-heeled black boots.

In a promotional video for Coach, the famous singer, who is 54 years old and represents the brand, expressed her desire to continue working for as long as she wants. She stated that she might work until the age of 70, 80, or even 90, and that she doesn’t want anyone to put her in a box based on her age, birthplace, or any other factor. She also emphasized her desire to tell a variety of stories, including uplifting and empowering stories, entertaining stories, and gangster movies, among others. She rejected the notion that women only want to watch love stories or romantic comedies, and stressed that women have been leaders throughout history and should tell all of their stories. She acknowledged that making projects for and about women may take time, but real change is possible with perseverance.

As her lengthy hair, adorned with highlights, cascaded down her back, she sported a stunning makeup look featuring warm bronze hues. And just like she did when she was a Fly Girl on the popular television show In Living Color, she effortlessly swayed her hips with a captivating rhythm.

She expressed the importance of being authentic in Coach’s Wear Your Shine campaign, stating that it takes courage to do so.

In the initial promotional clip, Lopez provides a commentary: ‘Avoid doing this, avoid doing that. Embrace fun and sophistication. Choose whether to dance or not.’
‘We have now found our own voice and asserted our presence. We refuse to be exploited or remain on the sidelines. We are the embodiment of stories.’
The magazine covers also featured prominent figures like Eva Longoria, Taraji P. Henson, America Ferrera, and Jodie Foster, among others.
Jennifer commented on the increasing number of opportunities for mature women in acting: ‘People have come to realize that women become more alluring as they age. They acquire greater knowledge and depth of character, which is incredibly beautiful and attractive, not just on the outside but also within. Aging grants you wisdom and inner beauty.’

This news follows her appearance on the front page of ELLE’s Women In Hollywood edition.

Jennifer revealed that her upcoming project, The Is Me… Now, will be released on February 16, 2024. In a recent interview, she admitted that she wished she had been more selective in her career choices before making it big in Hollywood. She explained that as a Latina, she did not have the same opportunities as non-Latinx actors and was only called in for specific roles. Jennifer acknowledged that she should have been more particular about the directors she worked with and the material she chose to take on. She realized that the director plays a crucial role in the success of a project, just like producers do in music. Jennifer’s full interview can be found in ELLE’s 2023 Women in Hollywood December/January 2023 issue.