The toothpaste billionaire Kim Kardashian uses costs just £6, really?
A trendy dental brand, promising a perfect Hollywood-style smile, is now being sold on the high streets of Britain.
Australian brand Hismile – endorsed by celebrities including Kim Kardashian – has officially launched in Boots.
It offers a collection of fruity toothpastes, such as mango sorbet, peach iced tea and watermelon, in addition to the typical mint flavor. Hismile also makes powders, serums and strips designed to whiten teeth.
One of its products, a purple foam brushed on the teeth, can color teeth “correctly” in the same way that purple shampoo helps reduce brassy hair tones.
The company says it “neutralizes yellow tones on the tooth surface.”
In a video promoted on HiSmile’s own TikTok page, seen by 21.6 million people, Kim Kardashian said she was “obsessed” with the V34 foam product
This serum takes that away [yellow] show you don’t want. It’s so bright and white,” she added. “Use my code ‘Kim’ for 20 percent off the color corrector”
