Why did the WWE book Patrick Mahomes as villain for Raw appearance, despite his hero status in Kansas City?

The Chiefs quarterback made a controversial appearance in the last Raw show.

Patrick Mahomes (L) was a controversial heel with Logan Paul on Raw.X, @WWE.

In a surprising move, WWE booked Kansas City Chiefs star quarterback Patrick Mahomes as a villain during his appearance on Raw, despite his status as a hero in the eyes of football fans. Mahomes, a three-time Super Bowl winner and face of the NFL, was brought in to add star power to the show and capitalize on his popularity.

However, his role as a heel was a strategic decision tied to a sponsorship deal involving Logan Paul and Prime energy drink. WWE has a history of partnering with the NFL to boost its media coverage, and Mahomes’ appearance was no exception.

The quarterback was given the red-carpet treatment, posing for photos with Triple H and walking up to the arena with Logan Paul and World Heavyweight Champion Damian Priest. The crowd in Kansas City gave Mahomes a loud ovation, showing their support for the local hero.

The decision to turn Mahomes heel for the segment was a result of a sponsorship agreement involving Prime energy drink, in which both Mahomes and Logan Paul are involved.

WWE’s reasons for Mahomes being a heel

Wrestling Observer Radio’s Dave Meltzer explained that the segment was not booked by WWE but was a sponsored segment. The sponsors wanted Mahomes and Paul to work together in an angle, leading to Mahomes being portrayed as a villain for the night.

While some wrestling fans may question WWE’s decision to portray Mahomesas a villain in a city that loves him, the partnership with Prime energy drink brings mainstream attention to the company.

Despite any backlash, WWE’s collaboration with Prime, especially with Logan Paul’s involvement, is likely to continue as it helps attract a wider audience to the world of professional wrestling.