Wembanyama Mania: Rookie’s impact on NBA revenue and jersey sales soars

Wemby has had an impressive start of his career

Spurs’ rookie sensation Victor Wembanyama.LAPRESSE

San Antonio Spurs rookie Victor Wembanyama has taken the NBA by storm with his impressive performances. In just seven games, he has led the Spurs to a 3-4 record while averaging 19.4 points, 8.4 rebounds, and 2.6 blocks per game. It’s a feat that hasn’t been accomplished since Shaquille O’Neal‘s rookie season in 1992.

Wembanyama‘s standout performance came in a game against the Phoenix Suns, where he scored 38 points and grabbed 10 rebounds to secure a 132-121 victory. It’s no surprise that he has become a fan favorite, with viewership for Spurs games on NBA League Pass in France up 200% year-over-year.

The 7-foot-4 phenom has also had a significant impact on NBA revenue and jersey sales. He has garnered an impressive 377 million digital video views across the NBA app and the league’s various social media platforms, more than any other player since October 1st. Additionally, his jersey has become the second-best selling jersey in France at NBA Store Europe in just three months.

It’s clear that Wembanyama is now a heavy favorite to win the NBA Rookie of the Year award. The odds have dropped all the way down to -400 at BetOnline, giving him an 80 percent chance of winning. OKC Thunder forward Chet Holmgren is the only other rookie with a chance at contending for the award at +400 odds.

Popovich praises him

Wembanyama‘s impressive start has caught the attention of many, including his coach Gregg Popovich, who praised the rookie’s work ethic and attitude. “He’s a sponge,” Popovich said. “He wants to learn, he wants to get better, he wants to be coached.”
Wembanyama himself remains humble despite his early success, stating that he still has a lot to learn and improve on. “I’m just trying to take it one game at a time and help my team win,” he said.

As for his future in the league, many are already predicting a bright career for the young rookie. ESPN analyst Jay Bilas stated, “He’s got a chance to be special. He’s got size, length, athleticism, and skill. He’s got all the tools.”