Deadpool & Wolverine Trailer Taking a Page Straight Out of $1.9B MCU Blockbuster is Exactly Why it’s Destined to Save Marvel

Deadpool & Wolverine trailer channels $1.9B MCU success.

 

SUMMARY

The upcoming film Deadpool & Wolverine has recently dropped a new trailer for the film which has garnered a positive response from fans.
The trailer’s approach mirrors that of Spider-Man: No Way Home, as it teases significant details while keeping certain elements shrouded in mystery.

Show More▼

The upcoming film Deadpool & Wolverine has recently dropped a new trailer for the film which has garnered a positive response from fans. The trailer shares a brief look at the events that may unfold in the multiversal adventure of the iconic duo, as Deadpool seeks Wolverine’s aid, who appears burdened by regrets from not being able to save his own world.
Hugh Jackman and Ryan Reynolds in Deadpool & Wolverine
Alongside the dynamic duo, viewers also catch a glimpse of the potential villain of the story, Emma Corrin’s Cassandra Nova. And the trailer’s approach mirrors that of the 2021 MCU blockbuster Spider-Man: No Way Home, as it teases significant details while keeping certain elements shrouded in mystery, fueling anticipation and curiosity among the audience.

Deadpool & Wolverine Crafting Significant Anticipation With its New Trailer

The multiversal adventure of Deadpool & Wolverine is rumored to feature a range of characters, including from the original X-Men franchise and various MCU figures. While the film’s trailer has offered intriguing glimpses into the story, there’s much more to keep fans eagerly anticipating.

The approach to the film’s marketing is akin to that of the 2021 film Spider-Man: No Way Home, which successfully kept major surprises like the return of Tobey Maguire and Andrew Garfield’s Spider-Man, as well as a cameo from Daredevil’s Charlie Cox, under wraps until release.
A still from Deadpool & Wolverine trailer
It also contributed to the film’s immense $1.9 billion box office collection, making it one of the most successful films in the franchise. Anticipation is building for the Deadpool threequel, which is expected to include various cameos, hinted through the TVA and inter-dimensional portals in the new trailer.

Fans appreciate the studio’s decision to maintain the approach, expressing excitement for the surprises in store. One fan said reacting to the trailer, “I’m so glad they’re taking the No Way Home approach with the marketing. I want all the secrets to be kept until the final release!”

Deadpool & Wolverine | Marvel Entertainment
In contrast, the 2023 Marvel film The Marvels faced criticism for revealing major cameos, such as Tessa Thompson’s Valkyrie and an X-Men appearance, in trailers and marketing campaigns.

Considering Deadpool threequel has not followed in on that pursuit so far, it only further adds the hope that the upcoming film, directed by Shawn Levy, could serve as the much-needed catalyst to revitalize the MCU.

Shawn Levy Teases a New Direction For Deadpool & Wolverine

Shawn Levy, who helmed the upcoming installment in the Deadpool film series has shared that he feels privileged to work with two major movie stars in such an iconic project. Talking to Screen Rant during CinemaCon, he shared,

“It also gave me an opportunity. It’s the third Deadpool movie, but it’s not Deadpool 3. It’s a different thing that’s very much Deadpool and Wolverine. And it’s not trying to copycat anything from the first two movies. They were awesome, but this is a two-hander character adventure.”

Shawn Levy (Image via Wikimedia Commons)
He emphasized the priority of creating an enjoyable experience for fans, promising that it would be both “gnarly” and “funny” as he shared that the early screenings of the film have been “extremely promising.”

Levy also suggested that while there may not be any major plot surprises, there’s a keen awareness of when to intensify the pace and when to slow down for meaningful character moments, aiming to create a more layered and impactful viewing experience.