Travis Kelce’s New Heights podcast worth $90m as top brand sponsors battle it out & Taylor Swift fans ‘show their love’

Expansion plans include more live shows at arenas and college campuses

THE Kelce brothers’ podcast is hitting some astonishing New Heights.

When Travis and Jason launched their show in September 2022, it would have been pure fantasy to think sponsors would be falling over themselves to grab a piece of the action.

The Kelce brothers have begun to take their popular podcast on the road and The U.S. Sun understands there are plenty more events in the pipelineCredit: The Mega Agency

Travis Kelce has embraced his newfound fame and is loving his life away from the football pitchCredit: YouTube/ New Heights

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Jason Kelce got crowds excited at a recent show in Cincinnati featuring pyrotechnics and cheerleadersCredit: The Mega Agency
But a source close to the NFL superstar duo has told The U.S. Sun there is now “intense competition” among 20 big brands which could see the value of the show skyrocket to an eye-watering $90 million.

Each deal, according to the insider, is worth between $2 million and $4 million for a year-long association with the podcast, which is now also attracting interest from TV companies.

Kansas City Chiefs star Travis’ romance with singing sensation Taylor Swift has, predictably, boosted ratings as an estimated 15-20% of the 2.7 million followers on YouTube and other platforms are full-blown Swifties.

With the audience numbers growing rapidly, plans to move to two shows a week, as well as serious investments in the production – improvements to the studio, larger crew, and more cameras – are all in the works.

BIG PLANS

And there are also talks about performing on the road at arenas and college campuses.

The brothers recently hosted a live show at the home of the Cincinnati Bearcats, where they played college football.

The U.S. Sun’s source says interested companies know the only way is up for the popular pod, even if the rate of growth is beyond their wildest dreams for something that started as a “funny idea.”

“The way the show is growing wasn’t expected,” said the insider.

Big-name guests have also joined the queue to become involved.

A-listers like Arnold Schwarzenegger, Patrick Mahomes, and Saquon Barkley have all been recent guests.

Travis Kelce slams beer while Jason is wiped out by pole as NFL brothers enjoy live Cincinnati show and receive diplomas
The source maintains that bringing in top talent not only helps the Kelces branch into the mainstream but also helps firmly establish themselves as legitimate media heavyweights.

WANTED MEN

The U.S. Sun understands the brothers are the target of some brands to become motivational speakers, while charities are also looking to bring them in to work on various campaigns.

“There are many celebrities and athletes who want to be invited on the show and they are having to say ‘no’ to most of them,” added the insider, who is close to the pair’s entourage.

“The choice is always complicated to make, and when the show is on twice a week, more people will want to get invited.”

The plans for their post-NFL careers are well underway – and there is no shortage of interest.

Jason, who is being chased by a host of TV companies to be a pundit for the 2024 season after retiring earlier this year, has a number of avenues to explore.

And Travis, who may have at least one year left in the NFL and will be looking to add another Super Bowl triumph to his resume, has been inundated with sponsorship offers and ambassadorial opportunities as his profile has skyrocketed ever since his relationship with the Cruel Summer singer became public knowledge.

The U.S. Sun also revealed Hollywood film bosses are planning to unleash a $100 million budget and make an action movie with both Jason and Travis.

“All the stars are aligned for New Heights to become one of the best podcasts in the next few years,” gushed the source.

“One thing is for sure – it’s going to make the brothers richer too.”

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Taylor Swift fans have begun to tune into the podcast, especially after the pop star wore a New Heights hat to the pair’s Coachella dateCredit: Getty

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Travis and Jason were even surprised with a graduation ceremony after their New Heights Live show at the University of CincinnatiCredit: The Mega Agency

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A-listers like Arnold Schwarzenegger, Patrick Mahomes, and Saquon Barkley have all been recent guests on the podcastCredit: The Mega Agency

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Jason and Travis’ parents, Ed and Donna Kelce, showed their support at the hit show