Holly Willoughby cut a glamorous figure as she posed in a stunning backless gown while promoting her new perfume.

The TV presenter, 43, looked nothing short of sensational as she slipped into the long-sleeved garment which highlighted her jaw-dropping figure.

The media personality styled her platinum blonde locks into a loose bob as she showed off her MOON fragrance.

Holly founded her wellness brand Wylde Moon in September 2021 which promises to help customers ‘reconnect’ with themselves.

The star departed her hosting role on This Morning after 14 years back in October.

Holly Willoughby cut a glamorous figure as she posed in a stunning backless gown while promoting her new perfume

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The TV presenter, 43, looked nothing short of sensational as she slipped into the long-sleeved garment which highlighted her jaw-dropping figure

ITV faces losing some of its biggest stars to streaming giant Netflix after both Holly and Simon Cowell have reportedly signed up for their own shows.

It has been revealed that both stars have signed to join forces with Netflix, rather than ITV, for their next projects.

They join several other ITV stars who have appeared or are set to appear on Netflix in the near future, including Joel Dommett, Michelle Keegan and Matt and Emma Willis.

Holly sensationally signed to Netflix to host a celebrity jungle-based reality show named Bear Hunt, MailOnline exclusively revealed.

The presenter, who quit ITV’s This Morning last October, will appear on the show alongside star survival expert, Bear Grylls.

Described by television insiders a more challenging version of the BBC’s Survivor, celebrity contestants will be pitted against Grylls. It will be filmed in the South American jungle.

It is Holly’s first show away from terrestrial television.

A show insider told MailOnline: ‘It’s a great and such an exciting fresh series and of course a great challenge for Holly. It’s a great opportunity for her.’

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ITV faces losing some of its biggest stars to streaming giant Netflix after Holly and Simon Cowell signed up for their own shows (pictured Holly Willoughby Feb 2024)

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The presenter, who quit ITV’s This Morning last October, will appear on a new show alongside star survival expert, Bear Grylls

The show, which is produced by Grylls’ company, will see him pursue celebrity contestants and when he catches them, they will be eliminated.

Holly’s new job comes just days after Cat Deeley replaced her on This Morning, five months after she announced her departure.

She will begin filming the programme later in the year and it is expected to air in 2025.

Netflix bosses are said to be ‘ecstatic’ that they have been able to hire her. One said: ‘Holly was their woman for this project from the word go.

‘They are absolutely delighted to have got her to sign on the line, hopefully there will be many more opportunities to work with her down the line too.’

Holly, 43, will be familiar with the jungle surroundings.