Siêu sao người Argentina hào hứng cho biết: “Chuyến thăm nhà máy rất thú vị, chúng tôi đã biết quy trình pha chế của một loại thức uống tốt cho sức khỏe như thế nào”. 

Lionel Messi of the United States has revolutionized American soccer on the field as well as on social media. On Saturday, he scored a brace in Inter Miami’s 4-1 win over the New England Revolution and his team leads the Eastern Conference with 21 points. He was already the competition’s top scorer (nine screaming) and he added seven assists to his tally. All in just six starts and one jump off the bench.

However, if it has been a magnet for brands globally, in North America it has directly become an icon. And the 502 million followers he has on his Instagram account, for example, represent a shocking echo chamber.

So, 72 hours before the new presentation (on Saturday, at Chase Stadium against New York Red Bull), the 36-year-old Flea surprised his followers with a new side. In the aforementioned social media post, he appeared in operator’s clothing, a fireproof vest, goggles, and a baseball cap. In the video, he is accompanied by Antonella Roccuzzo, with a similar appearance. There, they toured a factory, listening attentively to the tour guide. At the end, it appears a date (June 14, 2024).

What is it about? In the announcement document, the world champion and the Argentina team revealed the mystery. Together with his wife, he toured the new beverage factory that will be launched on the said date. “Very interesting visit,” he wrote, attracting nearly 800,000 “likes” in two hours.

Beyond the promotional act, seeing the captain of the Herons and the Albiceleste dressed as a moderator rather than in a T-shirt, shorts, and boots in which he radiates his magic, has revolutionized the network.

“He followed football and now he devotes himself to something else,” user @Messias30_ joked on X (formerly Twitter). “‘Unfinished business.’ My friend: ‘Today Messi arrived’”, was one of the comments that La Pulga received. “This is the economy, even Messi has to find a job to make ends meet,” was one of the comments “Messi working on Labor Day,” another follower noted. “Engineer Messi does not exist… Engineer Messi,” was another joke triggered by the odd video weird.

In January 2023, Messi attracted attention with his work appearance. On that occasion, he put on a helmet and vest to tour the new PSG Campus in the town of Poissy, which is under construction. The club then filmed the Argentine on one of the balconies of the facilities, intently observing one of the 11-a-side football pitches that will be used for training.

This time, he echoed the sentiment in the United States, to bring visibility to a venture with his stamp that will soon see the light of day.