The Kelce brothers, Travis and Jason, have found themselves at the helm of one of the most lucrative podcast ventures in recent memory. With their show ‘New Heights,’ the siblings have not only captured the hearts of football enthusiasts but also ascended into the stratosphere of pop culture, riding the wave of Travis’ highly publicized romance with music icon Taylor Swift.

Since news of Travis‘ relationship with Swift broke in September, the Kelce brand has experienced an unprecedented surge in popularity. This newfound mainstream appeal, coupled with their established NFL fan bases, has catapulted the ‘New Heights’ podcast to extraordinary heights, nearly reaching a valuation of $100 million.

Jason Kelce shames Travis Kelce for disgraceful beer chugging behavior

Reports suggest that the podcast has become a hot commodity among sponsors, with a fierce competition unfolding among big brands vying for year-long partnerships valued between $2 million and $4 million. The allure of associating with the Kelce brothers’ show has been further amplified by Travis and Swift’s public appearances, including a recent sighting at the Coachella music festival, where the duo was spotted donning ‘New Heights’ merchandise.

Amidst the podcast’s meteoric rise, plans for expansion are already underway. Proposals include increasing the frequency of episodes from once a week to twice a week, as well as substantial investments in production quality, such as studio enhancements and an expanded production team.

The podcast is receiving television offers

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Moreover, ‘New Heights’ has attracted interest from television networks, signaling the potential for further growth beyond the realm of podcasting. The podcast’s star-studded guest list, which boasts names like Patrick Mahomes, Saquon Barkley, Arnold Schwarzenegger, and Lil Dicky, has only added to its allure, with more celebrities clamoring to join the ranks.

For the Kelce brothers, the success of ‘New Heights’ represents just the beginning of their post-football endeavors. With Jason recently retiring from the NFL and expressing interest in a broadcast career, and Travis set to continue his football journey with the Kansas City Chiefs, the duo’s future appears brighter than ever. And with the undeniable “Swift effect” propelling their endeavors, the Kelce brothers are poised for success on multiple fronts, ensuring that their ascent to ‘New Heights’ is only the beginning of what promises to be a remarkable journey.