Singer Dua Lipa transforms into a classic queen in Puma’s latest lookbook

Singer Dua Lipa and brand Puma are back together in a brand new collaboration project – this time in the form of a lookbook.

Titled “Forever Classic,” the new project shows how singer Lipa hand-picked and mixed a series of athleisure-inspired products from a rich archive cultivated throughout the brand’s 75-year history. Puma.

Created in collaboration with singer Dua Lipa and stylist Lorenzo Posocco, the lookbook is stunning in four unique looks, each built and emphasized by her hand-selected products. Choose from the fashion house’s precious and extensive archives. From the brand’s signature PUMA Suede pair to the 180 sneakers inspired by 90s skateboards, the singer shows off her unique style of dressing as well as her ability to master classic silhouettes to transform they become their own.

Revolving around the theme of classic sportswear, chunky shoes and a playful, playful athleisure spirit, the colors of the photoshoot are inspired by the classic red, blue and white varsity jersey. At the same time, the photo set also features sought-after items such as leather jackets, windbreakers and T-shirts with the “Pure Sports” logo from 1999 of the Puma brand.