Taylor Swift “rocked” the music market

Taylor Swift’s 2023 Eras Tour shows have sold out stadiums, pumping tens of millions of dollars into each tour city. The musical film Taylor Swift: The Eras Tour about the tour helped cinemas globally rake in $250 million in ticket sales, according to Reuters.

With 26 billion online views, Taylor Swift is ranked Spotify’s most popular artist of the year. In July 2023, the 33-year-old singer became the first female artist to have 4 albums in the top 10 list at the same time on the Billboard chart.

“She’s going from strength to strength,” said Billboard Information Director Colin Stutz. He evaluated Taylor Swift’s achievements on par with musical elites such as The Beatles, Elvis Presley and Michael Jackson.

If Taylor Swift had a record label, Stutz said, the Anti-Hero singer would rank fourth in the US based on ticket sales from tours, souvenirs, song downloads and streaming shows, along with many other sources.

Time magazine names Taylor Swift “Person of the Year 2023.” “This is the proudest and happiest I’ve ever felt, and the most fulfilled and creatively free I’ve ever had,” she told Time.

Taylor Swift’s concert in Seattle (USA) once caused a small earthquake. Tens of thousands of fans jumped in, activating nearby seismometers, recording results equivalent to a 2.3 magnitude earthquake.

Taylor Swift has a “huge” fan base

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In 2024, the Taylor Swift effect will spread around the world as the Eras Tour hits Asia, Australia, Europe and Canada.

Taylor Swift not only dominates the music business but also lifts local economies, attracting more spending music viewers.

In 2024, Taylor Swift will continue to achieve success

Billboard magazine estimates, the Eras Tour earned more than $900 million in ticket revenue. Media outlets predict this figure will almost double by the end of 2024, surpassing Elton John’s farewell tour – Goodbye Yellow Brick Road – as the highest-grossing tour in history .

Each of Taylor Swift’s stops attracts a large number of fans who spend money on hotels, meals and more. Celebrities, mothers and fathers also joined their children to buy tickets to the hottest Eras Tour of the year.

A person related to Taylor Swift told Fed researchers in July 2023 that May 2023 was “the month with the highest hotel revenue in Philadelphia since the pandemic broke out, largely largely due to the number of visitors coming to see Taylor Swift’s concert”.

Taylor Swift’s impact caused local politicians to embrace her

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Local authorities estimate that the singer’s two performances in Denver pumped $140 million into Colorado. According to the California Center for Jobs and the Economy, the six shows near Los Angeles added $320 million and 3,300 jobs to the area.

Taylor Swift’s impact caused local politicians to embrace her. “Mayor after mayor changed the name of their city in one day,” said University of Arizona professor Margaretha Bentley. For example, Glendale, Arizona, temporarily becomes Swift City during her concerts.

Taylor Swift’s famous romance with Kansas City Chiefs football star Travis Kelce has made headlines. Kelce’s jersey sales increased by 400% in just one day, according to information from online seller Fanatics.

The new Eras Tour only took place in the US, Mexico, Brazil and Argentina. In February 2023, the Eras Tour arrives in Tokyo before traveling through Australia, Singapore and Europe and ending in Vancouver (Canada) in December 2024.

Taylor Swift will likely appear at the Grammy Awards in February 2024, where her album Midnights will compete for Album of the Year.

This superstar may also release 1 or 2 re-recordings in 2024. Colin Stutz commented: “As a talented singer and songwriter, Taylor Swift may release a new song in the near future.”