The person of the year 2023 and “terrifyingly powerful” is named Taylor Swift

The person of the year 2023 and “terrifyingly powerful” is named Taylor Swift

(NB&CL) “Taylor Swift’s influence does not just stop at music, but also spreads to the global economy, especially the tourism industry that is recovering after COVID-19” – opinion about the singer came first with TIME’s “Person of the Year” and ranked among the most powerful women in the world according to Forbes.
First entertainment personality to be honored alone as “Person of the Year”

“For building her own world into a place for so many people, turning her story into a global legend and bringing joy to a society that desperately needs it, Taylor Swift is Person of the Year 2023″ – that is TIME’s explanation for the decision to choose the female singer who is still known as the “princess of country music” to top the annual “Person of the Year” list honoring the most influential people. planet.

With this result, Taylor Swift became the first woman to appear twice on the cover of “Person of the Year” since the activity began in 1927. Previously, in 2017, the singer was born in 1989 appeared on the cover of “Person of the Year” among many others, when she was recognized as one of the silence breakers who inspired women to speak up about misbehavior left in sex. In particular, the female singer made history by being the first entertainment figure to be honored alone at a poll that seemed to mainly honor politicians (previously, Irish rock band U2 was honored in 2005).

Of course, “bringing joy to a society that needs it” is just one of many factors that helped Taylor Swift win the “Person of the Year 2023” vote. The remaining basic factor is none other than the fact that this 33-year-old female singer has had a truly explosive year in 2023, in both the realms of artistic achievement and commercial revenue.

2023 is a truly bumper year for Taylor Swift when many prestigious music awards continuously smile brightly at the country music princess. The female singer received up to 6 Grammy nominations, 10 BBMAs, 9 VMAs and 4 EMAs. The achievements of 2023 have increased Taylor Swift’s “award warehouse” to a total of 11 Grammy awards, 1 Emmy award, 29 Billboard awards and dozens of American music awards.

However, commercial revenue is truly Taylor Swift’s miracle that very few entertainment stars today can match. In 2023, Taylor Swift’s global sales will be about 40 million copies, breaking the record for the largest sales in the 21st century set by the female singer herself in 2022. On social networking platforms, the name Taylor Swift also dominates. She is the first female artist to surpass 100 million monthly listeners (currently 109 million) and earns an average of 100 million streams per day and about 100 million USD on Spotify. With nearly 30 billion streams in 2023, this is the largest number of streams in a year that an artist has ever achieved in history. Taylor Swift is also the most listened to artist on Apple Music, Amazon Music… and earned about 200 million USD more.

In particular, the global tour The Eras Tour starting in March this year, lasting until the end of 2024 with a total of 151 shows, is also an unmatched success for Taylor Swift. According to Pollstar, the Eras Tour is estimated to earn a record figure of 1.04 billion USD with 4.35 million tickets sold after 60 shows in 2023, becoming the first tour to reach 1 billion USD in revenue in the calendar. history. According to estimates, each concert attracts about 72,000 attendees with an average ticket price of 238 USD. Thus, this pop star is currently earning more than 17 million USD for each of his performances.

Not to mention, Taylor Swift is also said to have pocketed an additional $370 million from ticket sales and items related to the Eras Tour. The film Taylor Swift: The Eras Tour, set on the above tour, also grossed $179 million domestically and a total of more than $250 million globally. This number will increase when the film returns to theaters in the near future and debuts in the billion-dollar Chinese market in January 2024.

Terrible power and the term “Swiftonomics”

In addition to being named Person of the Year 2023, Taylor Swift was also ranked 5th among the most powerful women on the planet and the term “Swiftonomics”- refers to how Taylor Swift is boosting the American economy and “Tswift Lift” – a reference to the boost in tourism caused by Taylor Swift’s tour – could well be the answer to the global power of this talented singer-songwriter.

There are countless examples that could be given to demonstrate “Swiftonomics”. Two nights of Taylor Swift’s Eras Tour in Denver added $140 million to Colorado’s gross domestic product, thanks to fans spending an average of $1,300 each on hotels, restaurants and retail. The Philadelphia branch of the Federal Reserve said that with just three nights the singer performed in the state, the city’s hotel revenue also reached its highest level since before the pandemic. In Chicago, during Taylor’s 3-night performance, this area had the highest increase in public transportation use since the pandemic with more than 43,000 trips. In total, the city earned $90 million thanks to Taylor’s three shows, including $2 million in hotel room revenue with 98% of the rooms full.

5.7 billion USD (138 trillion VND) is the estimated number that The Eras Tour alone brings to the US economy, created from the spending power of fans. Specifically, according to some statistics, on average Taylor fans will spend more than 1,300 USD including entrance tickets, hotels, transportation and a variety of other shopping expenses. In addition, these fans will spend hundreds of dollars shopping for clothes and accessories. The tour is also said to have created tens of thousands of additional jobs for workers. In just 6 concerts in California, 3,300 new jobs were added.

Perhaps also because of the “push”, Taylor Swift became the first artist in history to be named by the US Federal Reserve (FED) in its special report, naming Taylor Swift as the “driving force”. boost the US economy.

“You guys make me feel so incredible,” Taylor Swift exclaimed to her fans during one night of her iconic The Eras Tour. But really, Taylor Swift herself – with her current influence considered to be “unbelievable” in terms of economics, culture and politics – is truly extraordinary.