TRAVIS Kelce is looking to reinvent himself as an A-list star – with a little help from girlfriend Taylor Swift.

The three-time Super Bowl winner plans to become a “heavyweight” figure in music and entertainment.

Kelce and Swift have formed an NFL power couple since going public with their relationship last summer.

The Chiefs tight end has seen his popularity soar since getting together with the pop princess.

Travis is set to host the second edition of Kelce Jam next month in Kansas City, a music festival he initially launched last year.

The US Sun has spoken to a source close to the Chiefs hero who says Kelce is planning to take the festival nationwide.

And it’s just the start for the 34-year-old, who is hopeful of carving out a new career in the world of entertainment.

“Travis wants to be a heavyweight in the music and entertainment industries,” said the insider.

“Taylor’s expertise – together with the sponsors – can certainly make that happen.”

Kelce’s nationwide tour would take in Indianapolis, Chicago, New Orleans, Las Vegas, Los Angeles, Cleveland, and Miami.