Always a bride, never a bridesmaid.

Jennifer Lopez rocked a bold wedding dress in the upcoming video for her new single, “Can’t Get Enough.”

Jennifer Lopez has a bit of a thing for wedding dresses, having rocked many a white gown on screen and IRL, but she wore perhaps her boldest bridal look to date in a sneak peek Reel for her new music video, “Can’t Get Enough” on Instagram Monday.

The 54-year-old pop star showed off a head-turning Frolov wedding gown with huge heart cutouts in a preview for the music video, writing, “Can’t wait for Can’t Get Enough in 

In the clip, Lopez dances with a series of grooms — including “Dancing with the Stars” pro Derek Hough — as she swaps bridal gowns from a short, puffy minidress to a high-necked, long-sleeved gown with a racy surprise.

While it looks modest as the camera shows a neck-up shot of Lopez singing the words, “I just wanna,” she breaks into dance with her groom to reveal a huge upside-down heart cutout surrounding her navel.

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The bottom of the dress featured a mermaid-style flounce.jlo/Instagram

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She got married in front of a dramatic estate in the video.jlo/Instagram

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Lopez danced in a short dress with Derek Hough.jlo/Instagram
As she dances down the aisle, the full extent of the design is put on display.

“It was my ultimate dream to dress Jennifer Lopez in FROLOV,” Ivan Frolov, the brand’s founder and creative director said in a press release, adding he “still can’t believe that she wore our dress to her ‘wedding,’ which will be forever a part of her music video and a short film accompanying the new album.”

Wild cutouts aside, Lopez accessorizes with a sweet hairbow under a short veil in the video, wearing her hair in a half-up style for the scene.

Lopez also posted another preview of the music video on Saturday, showing off a better look at the shorter wedding dress, which she accessorized with a huge diamond choker and thigh-high white stockings.

Fans couldn’t help but weigh in on the singer’s love for bridal looks — both on and off the screen — like one who joked, “This woman has been a bride for 30 years

“Wonder how many times J. Lo has been in a wedding dress for movie, video and real life ” another pondered.

“I’ve never seen anybody so obsessed with wedding dresses ” a third wrote, while a fourth Instagram user commented, “thought it was another wedding movie, but it’s actually…a wedding video lol. Go Lo.”

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The top of her heart-themed dress featured a modest neckline.jlo/Instagram

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J.Lo looked glam in a pink gown at the 2024 Golden Globes.AFP via Getty Images
 

Her new music video follows a glamorous weekend for the “Marry Me” star, who walked the Golden Globes 2024 red carpet in a custom pale pink gown by Nicole + Felicia Couture Sunday night.

J.Lo — who married third husband Ben Affleck, 51, in 2022 — also handled a seriously awkward marriage-related question with grace after Variety reporter Mark Malkin asked J.Lo if her “last wedding was it.”

“When they say you know, you know. And other times, when you didn’t know, you also didn’t know,” Lopez said diplomatically, adding, “I think you always go in with the best of intentions every single time that you leap into anything.”