Kylie Jenner is promoting her new Kylie Cosmetics Gloss Drip shades with a wet-effect campaign image, posted to her Instagram page on July 31.

The 25-year-old beauty mogul often strips down for brand photo shoots, but this latest series presents an elevated take on the naked trend, as Jenner’s sequin crop top and high-waisted nude briefs are the exact color of her skin tone.

Jenner, who launched Kylie Cosmetics in 2014, stares directly at the camera with her darkly-lined lips pursed to show off the liquid-like appearance of her famous product. Her dark hair is wet and tossed effortlessly across her face, and there are noticeable water droplets on her thighs, as if she just took a dip in the pool. Jenner opted for a translucent, square-shaped manicure for the shoot, as well as pink cheeks, plenty of highlighter, and caramel-tinted eye shadow.

In June, the mom-of-two shared behind-the-scenes footage from another Kylie Cosmetics shoot, for which she posed in a white latex onesie. Jenner also showed she’s a fan of the upside-down bikini top trend, sporting a metallic orange bikini top with criss-cross straps across the chest to apply her tinted butter balm.

Most recently, the reality TV star has been in the news for reconnecting with friend Jordyn Woods after Woods’s feud with Khloé Kardashian over Tristan Thompson.

Scroll up to check out her latest shot for Kylie Cosmetics, then comb through pictures of Jenner’s style transformation through the years.